In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?
Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
©2016 Mel Carson (P)2016 Mel Carson
Great for professionals established in their career or college leavers embarking on their first job hunt, this introduction is the perfect crash course to get you going!
The best part about this book is realizing how to get started today. As a recent college graduate, I'm aiming to take steps that will make me stand out positively. Mel's personable story and applicable tips have provided me with the inspiration and direction to get going into honing my own personal and professional brand. It's a tool I'd recommend to all - from my roommate to my mom.
This book gives me a thorough overview of why we need to pay attention to our personal brand and how we can make a start. There are a lot of practical tips such as labeling your image with your name, making your business card unique, working harder on your out of office notice, etc. which we can all start working on today. I will definitely recommend the book to my friends and peers!
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