© and (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers
"The Chasm is where many high-tech fortunes have been lost...the Tornado is where many have been made." (Steve Jobs)
ZEN. LDS. GTD. FTW.
Somewhere in the middle. It's the content that counts, and Geoffrey Moore seems to have a vantage point on business that no one else has.
The little interludes of cheesy music. The music sounded dated.
That said, the information is extremely valuable for business leaders and marketers.
He is the author, so to hear him read it gives it a little extra weight I guess. He also has a friendly voice and talks at a nice tempo. I did not listen to this at 2X speed.
"Rated NA, Nerd Admission Only
I work in the technology industry, and have worked with every "stage" of customer Moore has listed here...from the visionary/enthusiasts to the laggards. His characterization of these customer stages is so spot on that it's actually funny.
Before the next technological marvel product comes around, get your basics right, so you can recognize which stage your particular product is in!
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