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Influence Lecture

Influence: Mastering Life's Most Powerful Skill

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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

What Members Say

Average Customer Rating

4.2 (473 )
5 star
 (214)
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 (159)
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Overall
4.1 (391 )
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Story
4.3 (396 )
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3 star
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2 star
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1 star
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Performance
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  •  
    R. Lewis San Diego 06-05-14
    R. Lewis San Diego 06-05-14 Member Since 2016

    Exercise Scientist

    HELPFUL VOTES
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    "More for consumer vs. sales person"
    What did you love best about Influence?

    Great content with regards to supporting literature and case studies.


    Who was your favorite character and why?

    NA


    What did you like about the performance? What did you dislike?

    The Good:
    Professor Brown executed the performance well. He particularly did a great job tying everything together at the end of the lectures. It is obvious that the content was well thought out.

    The Bad:
    I gave the performance a 3 out of 5 stars only because I felt the perspective was a tiny bit biased. During the lectures of sales and being both a consumer and a sales person. I felt that he treated sales as something to be afraid of, or to protect yourself against. This became especially apparent when he mentions his personal accounts with sales people. Don't get me wrong, I did get some good take aways being a professional sales person. I felt, however, that the content would be better suited for a cautious consumer than an aspiring sales person.

    Was it worth it?
    I do believe it was worth listening to. I learned a lot, and despite what I felt was a biased perspective of sales, he conveyed a lot of helpful tips and data that I benefited from.


    What did you learn from Influence that you would use in your daily life?

    The most important points I took away were on the lessons of public speaking. He had great examples of his concepts and related them together in a very interesting way.


    37 of 42 people found this review helpful
  •  
    Marshall 04-02-15
    Marshall 04-02-15 Member Since 2014
    HELPFUL VOTES
    7
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    "WOW"

    For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader

    5 of 5 people found this review helpful
  •  
    Ana G. Lewisville, TX USA 06-03-15
    Ana G. Lewisville, TX USA 06-03-15 Member Since 2011
    HELPFUL VOTES
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    "Insightful and engaging"

    The speaker's voice is pleasant with nice inflections and the content lends to self-discovery as well as increased communication awareness.

    4 of 4 people found this review helpful
  •  
    Bob Watson Sapulpa, OK 03-16-16
    Bob Watson Sapulpa, OK 03-16-16 Member Since 2016
    HELPFUL VOTES
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    "Boring!"

    I was disappointed with these lectures. The teacher sounded very dry. I have studied leadership and influence my entire life. I was expecting something much more inciting. This was very elementary.

    3 of 3 people found this review helpful
  •  
    john 03-25-15
    john 03-25-15 Member Since 2014
    HELPFUL VOTES
    7
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    "Well organized"

    It did a good job of giving you acronyms to help you remember the points, as well as stories and examples of research to help illuminate those acronyms

    6 of 7 people found this review helpful
  •  
    Mandola303 04-01-16
    Mandola303 04-01-16 Member Since 2015
    HELPFUL VOTES
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    "this is a great resource to understand influence"

    this is a great resource to understand influence. I assumed it would be because the reviews and it's true. In addition to understanding influence and persuasion it delves into the topics of salesmanship and Leadership which one expected to me. stories are concise and practical so that applications are easy to find and practice

    1 of 1 people found this review helpful
  •  
    faid 10-07-15
    faid 10-07-15 Member Since 2015
    HELPFUL VOTES
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    "loved it!!"

    outstanding job making this title. will listen to it again and again and a couple more times.

    1 of 1 people found this review helpful
  •  
    Mark R 09-04-15
    Mark R 09-04-15

    Honestly Mark

    HELPFUL VOTES
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    "Very good info, but not riveting"

    I felt that this information was very well presented and interesting. The professor did a good job of narrating.

    I listen to books while I drive, and I felt like I was being continually distracted from the book. I have listened to many books this way, but this one just seemed to not keep me riveted.

    1 of 1 people found this review helpful
  •  
    S. C. Miller 05-14-15
    HELPFUL VOTES
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    "Ok but influence is much better"

    Worth a listen but I've found other books to be better. A difficult perspective was nice. Recommend the book influence over this one

    1 of 1 people found this review helpful
  •  
    Masonic Prince 04-28-15
    HELPFUL VOTES
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    "Through."

    Complete in subject delivery as well as researched material. Worth every penny. Includes game theory & the science behind con men.

    2 of 3 people found this review helpful
Sort by:
  • D. J. Wilkinson
    Oxford UK
    7/20/15
    Overall
    Performance
    Story
    "Brillant course."

    This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
    Well recommended.

    1 of 1 people found this review helpful
  • Kieran
    6/23/15
    Overall
    Performance
    Story
    "Great Course, needs accompanying material."

    The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.

    3 of 4 people found this review helpful

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