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How to Get Ideas | [Jack Foster]

How to Get Ideas

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
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Publisher's Summary

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

©2007 Jack Foster; (P)2009 Audible, Inc.

What the Critics Say

"How to Get Ideas answers the basic questions of where do ideas come from, why do some people get so many of them, and is there some secret technique to getting more of them. [The book] answers these questions and demonstrates that any reader, regardless of age or skill, employment or training, can come up with more ideas, faster and easier than ever before in his or her life. Author Jack Foster shows how to condition the mind and become 'idea-prone'; how to make the child within us and our sense of humor work for us; how to develop our curiosity, visualize our goals, rethinking our thinking, combine different ideas, and overcome our fear of rejection." (Midwest Book Review)
"Quite simply, the best book on creativity I have ever seen." (Scientific American)

What Members Say

Average Customer Rating

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  •  
    Ahmed Pretoria, South Africa 02-01-10
    Ahmed Pretoria, South Africa 02-01-10
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    "Great Audio Book"

    This is a great book that will put you on the right track to coming up with ideas. Not only is this book about ideas its also about how to live a more exciting life. The things mentioned may seem obvious but if its not pointed out in the way it is in this book then it will take you a long time to find out yourself.

    Enjoyed the way the book was read, plenty of examples and scenarios from the author's life on how to come up with ideas.

    7 of 7 people found this review helpful
  •  
    Marc Centerville, UT, United States 09-06-12
    Marc Centerville, UT, United States 09-06-12 Member Since 2010

    I flip-flop between business and fiction books to keep me grounded in reality while still keeping my childhood love of fantasy firmly intact.

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    "Really helpful for people looking to get ideas!"

    This book was really helpful to me as I'm trying to come up with new ideas all the time. My only criticism would be that the book's too short! Additional examples would have been great; they could have helped to drive home the points made.

    Overall, this is a MUST READ if you're looking to come up with some ideas, but are having trouble generating any!

    2 of 2 people found this review helpful
  •  
    Lisa Vero Beach, FL, US 09-03-12
    Lisa Vero Beach, FL, US 09-03-12 Member Since 2012

    Tell us about yourself!

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    "Inspirational"
    What made the experience of listening to How to Get Ideas the most enjoyable?

    I listen on my commute to and from work on my bike. I can actually apply a few of his idea making techniques that very day!


    What did you like best about this story?

    The quotes! I love quotes! He has them in the beginning of every chapter.


    Which character – as performed by Johnny Heller – was your favorite?

    Idk


    What insight do you think you’ll apply from How to Get Ideas?

    Too many to write. He affirmed many strategies that I already use, which was interesting to me.


    Any additional comments?

    I am a psychotherapist, not a sales or marketing person, and I found this extremely useful and applicable to many of the situations clients explain as "stuck" or "in rut." I highly recommend it. Very upbeat !

    2 of 2 people found this review helpful
  •  
    Gil Michelini Indianapolis 12-10-13
    Gil Michelini Indianapolis 12-10-13

    Gil

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    "Fun Listen"
    Would you listen to How to Get Ideas again? Why?

    This was a fun book to listen to. Narrator Johnny Heller sounds like the crusty, old ad man Foster portrays himself in the book.

    Foster gives good tips on how to develop ideas and then tells stories of how those ideas worked for him while developing advertising as well as many other well-known American idea people such as Ford, Edison, and Jobs.

    If you struggle developing ideas, this is a great short book to get you started. This includes an field where you need to be creativity such as a parent, a manager, a lawyer, a writer, a student, the list goes on. Every field needs people who think. This book will help you get started.


    1 of 1 people found this review helpful
  •  
    john paducah, KY, United States 09-11-12
    john paducah, KY, United States 09-11-12
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    "Useful knowledge you can put into practice."
    Would you listen to How to Get Ideas again? Why?

    This is a book with many useful ways to change your thought processes for idea thinking. Slow at first, but engaging toward the end.


    What was your reaction to the ending? (No spoilers please!)

    There are more than a couple of good finishing points in this book. Worth the wait.


    What about Johnny Heller’s performance did you like?

    The reading is well paced not to slow, easy to follow.


    What insight do you think you’ll apply from How to Get Ideas?

    The main point I retained from this book was "change your routine, take a risk" People, speaking of myself are prone by human nature to fall into a routine. I had never considered just a simple change up in my trip to work would engage my creative thought.


    Any additional comments?

    This book will join the few I consider entertaining and good reference material.

    1 of 1 people found this review helpful
  •  
    Reenee NY, United States 03-18-14
    Reenee NY, United States 03-18-14 Member Since 2011
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    "Wow"

    Thank you, Mr. Foster, for writing this book!

    Thank you Johnny Heller for reading it so well. It was like having a mentor, a friend, telling me the truth about how to be creative.

    His words reached out of the pages, yanked me off my chair and dragged me to my work table.

    0 of 0 people found this review helpful
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    Kirsten WASILLA, AK, United States 03-18-14
    Kirsten WASILLA, AK, United States 03-18-14 Member Since 2012
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    "Let's create National Pajama Day at work!"

    This is a great reminder to have some fun in your life! If everybody comes to work in their pajamas it's going to be a memorable day. So why not do more fun days because when your staff is having fun the creative juices are flowing better. This was a great little book about bringing out some of the better sides of people and encouraging them to bring their own ideas to the table.

    Again it's very easy for us to get caught up in the day to day life and not pay attention to some of the small things. This has some really great ideas on how to get inspired and from places you would least think likely. By the way have you read your short story or poem of the day yet?

    0 of 0 people found this review helpful
  •  
    Pam United States 04-14-13
    Pam United States 04-14-13 Member Since 2007

    Science writer in America's heartland

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    "Very helpful"

    As a writer, I listen to this book every once in a while, when I fell stuck on a particular problem, and I always seem to get ideas while listening to it. It's just a tad repetitive; I feel like it could have been a shorter book, but still useful. The narrator has an energetic tone that fits the book perfectly.

    1 of 2 people found this review helpful
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    Warren Kerkhoven, MN, United States 09-25-12
    Warren Kerkhoven, MN, United States 09-25-12 Member Since 2012
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    "A Pretty Good Book on a Timeless Subject."
    If you could sum up How to Get Ideas in three words, what would they be?

    Ideas are everywhere.


    What was one of the most memorable moments of How to Get Ideas?

    I especially appreciated the real world examples given in the book. This author writes from his experience...not just from academia.


    1 of 2 people found this review helpful
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