This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.
the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.
I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.
Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!
No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.
Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.
This has nothing to do with the work itself, but the narrator is horrendous. This shouldn't even be offered as an audio book. Your basic computer text to speech tool sounds more human like and fluid than this. Incredibly boring and uncomfortable to hear someone cut and stitch their voice together.
No doom and gloom here (as mentioned by another reviewer). Just great insight with an alternative view of brand marketing and a healthy touch of humor. Just watch Bryon's summary TEDx video if you need a quick summary.
I look forward to reading part 2.
"Good book very poor narration"
Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.
"More for established corporates, terrible reading"
Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.
"Great audiobook for brand managers"
Insightful and meaningful analysis of Marketing based on empirical data. Great narrator and comprehensive story which was easy to follow while driving.
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