In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.
©1993 Michael Levine; (P)1993 Blackstone Audio, Inc.
"Levine is a master at explaining what works and why. The author's personable tone makes this audio entertaining." (AudioFile)
"A cogent, concise work that is spattered with snappy 'true-life' examples....[offers] insight into a witty, bright expert's mind." (Library Journal)
Good information, but VERY dated. This book is from 1993 or so. Still, I got a lot of good information out if it and it sparked some ideas for me. There is only a passing mention of the internet in the book, though.
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