When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.
©1998 Jay Conrad Levinson; (P)2009 Audible, Inc.
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." (The Los Angeles Times)
It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized
More conciseness would have been beneficial
mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.
This book is a good book for people who are green in marketing. If you have been in business a while, most of this is common sense.
Eat, Sleep, Fly
some chapters are very slow and se material is very basic, but overall a very good treasure of knowlege nuggets that are very relevant to many businesses
Guerilla Marketing is nothing short of a wealth of information and strategies to take the average novice (like me), plant the seeds of guerrilla marketing mastery and provide enough insight to water that seed. From that point, its up to the readers imagination, intuition and instinct to make that seed grow.
At times, the information can be exhausting, sometimes a little too extensive. However, its important to know just how far market research goes to provide information to businesses that need to know certain information about all typesnof potential customers.
I bought the book to help me think up ways to promote and take care of my band Into Existence. We are a Metal band out of Kansas City, MO. While not all of the information applies to the music industry on a local level, I definitely found more than a few ways to put a leg up on other bands in the area and even gave me ideas on how to make our music community here in KC closer and stronger.
If you keep thinking about how to apply the information and strategies in Guerrilla Marketing, this book will help you out.
I feel liberated and finally understand the whole picture of business and marketing. I believe I will see a really good turn out in my business very soon. Thank you so much Jad Conrad Levinson.
This book will save you ton of money on your marketing and advertising, the author provided a great tips and strategies that could improve your business in no time.
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