Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

By: Jim Collins, Morten T. Hansen

Narrated by: Jim Collins

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Exceptional !!!

Wow!! One of the greatest books ever! A must read for every executive and entrepreneur on a quest to build greatness!

Great book!!!

What did you love best about Great by Choice?

This book was a real eye-opener. It helped me to see things outside the box and gives you a recipe for sucess. I thing it should be required reading for any business person.

What did you like best about this story?

The stories used in the book help me to retain the message that goes with the story, making it easier to keep things fresh.

What does Jim Collins bring to the story that you wouldn’t experience if you just read the book?

Jim doesn't just read the book, he tells you what he wants you to learn from the book. There are graphs and pictures in the book that he is able to help you visualize in his narration.

Still a good listening!

I very much respect the value of Jim Collins researches. While I was reading this book I often thought I was re-reading Good to Great. Many exemples and conclusions were the same. The subject title is the same. If you read one of these books, there's no need to read the other.

Second time through and still learning to apply

Continuously improving in knowledge and application. Will continue to review every few years. Outstanding lessons.

Same comparison method with a new twist

Collins uses a similar comparison technique he used in his Built to Last, Good to Great, and How the Mighty Fall books however the focus is now comparison of companies during times of great turmoil. The discussion around how companies deal with good and bad luck and how the great companies are prepared ahead of time to gain from both good and bad luck was very eye opening idea. Very similar to the other books but still a very worthwhile read.