In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!
©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton
stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass
Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.
It was very easy to listen to.
One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.
I read this book at the moment I needed to hear it the most. I loved this book and will listen to it again and again!! So happy I bought it. I love the go for no's to be successful...if you focus on getting the no's it takes the pressure off the negative aspect and is exciting😊 I'm very thankful for this book! It's life changing👍
Nice short and concise. I liked how it got to the point. We have to become good at hearing NO, and feed off of it.
I forgot who's quote this is "Most people give up right before they are about to succeed".
"fantastic book, recommended for business owners"
realy nice short chapters, really inciteful, and easy to digest
easy to understand while travelling on underground, nice short well explained examples
Good, to the point and well described
yes, although I have listened to it twice, first time in 1 sitting, 2nd time on bits travelling around London Tube. -
Fantastic short and insightful listen, puts a real spin on how to think about selling and how to get the most learning from your sales conversations.
Recommended to anyone who sells or runs their own business
Highly recommended. Easy listening and very well scripted, the stories and anecdotes are very interesting.
Not only did Go for No give me a radical new understanding, the storytelling aspect was highly enjoyable and made listening and learning effortless.
Here is what I learned:
How does failing feature on the road to success?
A. It's a constant feature on the route to success
B. Success and failure are at opposite ends of the road
C. Failing is not a feature of success
If you answered A then you already understand that 'failing' is a huge part of success. Think of a baby learning to walk; it's a given that the baby will fall down (fail), many many times before walking but it doesn't matter how many times a baby falls down (fails=no), the child will go on trying until success (walking=yes) is reached. (that's why we don't meet able-bodied adults who are still crawling).
We have to take the determination we had as babies into network marketing businesses. We have to go for no! We have to make as many calls as we need to in order to get the yesses that we need.
(Forget that pic of the crossroads, with success pointing one way and failure the other. That is erroneous.)
If you haven't yet listened to Go for No, you can get it for free with a 30 day trial on audible.co.uk
This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!
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