In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!
©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton
stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass
Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.
It was very easy to listen to.
One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.
This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!
This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!
Excellent new idea
Completely makes sense
Off to try these
I will be back to update based on well these work
"Simple story - powerful message!!"
Great book, nicely written and easy to listen to.
Will definitely be listening to this again in the future!
"its how to achieve in selling"
excellent book and a must read. this is how to do it and retain confidence when getting the nos and then a yes
Great content hidden in an unnecessary and over complicated story. Short though this is, I think it could have been half the length if only the author had cut out the weird time travel nonsense and just cut to it. I guess editors needed a certain number of pages.
This is brilliant I will be using this and setting my no goals can't wait to start
"Absolute Nuggets of Information"
I absolutely loved this book so much that I sent it and brought the physical copy. This book gives a completely different insight on how to boost sales. Great fit beginners and the more advanced
"The Most Relevant Sales Book I have read to date!"
Yes, Most definitely...in fact I am on my second run already!Why? Repetition is the mother of learning. As a business development professional, cold calling is the heart of my business, and getting results is a must. So, I want to soak up all of the concepts and apply them as they are unusual but relevant and if it works for the author, it has to work for me.
The concepts behind utilizing the word and embracing it as the path to success!The author finds many examples to prove the concept works and can be applied
Eric's fictional self projected in the future,.... Hearing his stories of why he was successful at sales... very pragmatic character
Accepting the word No exponentially. very good management concepts applicable for business
every person in sales, including managers/ directors, must have this book and implement it's concepts!
"fantastic book, recommended for business owners"
realy nice short chapters, really inciteful, and easy to digest
easy to understand while travelling on underground, nice short well explained examples
Good, to the point and well described
yes, although I have listened to it twice, first time in 1 sitting, 2nd time on bits travelling around London Tube. -
Fantastic short and insightful listen, puts a real spin on how to think about selling and how to get the most learning from your sales conversations.
Recommended to anyone who sells or runs their own business
Highly recommended. Easy listening and very well scripted, the stories and anecdotes are very interesting.
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