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Go for No!: Yes Is the Destination, No Is How You Get There | [Richard Fenton, Andrea Waltz]

Go for No!: Yes Is the Destination, No Is How You Get There

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.
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Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What Members Say

Average Customer Rating

4.6 (565 )
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Performance
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  •  
    dirk 08-02-15
    dirk 08-02-15 Member Since 2014
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    "Just what I needed"

    Wow a must for anyone serious about success. Amazing. Great stuff. Will review this content over and over.

    2 of 2 people found this review helpful
  •  
    Elexus 05-29-15
    Elexus 05-29-15
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    "love the lesson to be learned"

    stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

    2 of 2 people found this review helpful
  •  
    Jeshanah 05-28-15
    Jeshanah 05-28-15
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    "Good Stuff!"

    Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

    2 of 2 people found this review helpful
  •  
    Amazon Customer Mesa, AZ 05-28-15
    Amazon Customer Mesa, AZ 05-28-15 Member Since 2015
    HELPFUL VOTES
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    "Most definitely "Outside the Box" thinking."
    What made the experience of listening to Go for No! the most enjoyable?

    Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.


    What did you like best about this story?

    It was very easy to listen to.


    Any additional comments?

    One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

    2 of 2 people found this review helpful
  •  
    Bill Hudson 05-23-15
    Bill Hudson 05-23-15 Member Since 2015
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    "Great!"

    One of the best! Changed the whole way I think about 'no'. And it's short!

    1 of 1 people found this review helpful
  •  
    Andrew Stotz 05-21-15 Member Since 2013
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    "Awesome"

    Straight to the point, been selling for years and this opened up a new world!

    1 of 1 people found this review helpful
  •  
    Holly 03-24-15
    Holly 03-24-15
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    "Best Book on the Market!"

    I read this book at the moment I needed to hear it the most. I loved this book and will listen to it again and again!! So happy I bought it. I love the go for no's to be successful...if you focus on getting the no's it takes the pressure off the negative aspect and is exciting😊 I'm very thankful for this book! It's life changing👍

    1 of 1 people found this review helpful
  •  
    Gregory Lemmon 05-25-15 Member Since 2014
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    "Great read"

    This is an amazing life changing story with many lessons for moving beyond your fears and towards greatness on many levels.

    4 of 6 people found this review helpful
  •  
    Kevin D. 01-11-15
    Kevin D. 01-11-15 Member Since 2015
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    "Great Book"

    Nice short and concise. I liked how it got to the point. We have to become good at hearing NO, and feed off of it.
    I forgot who's quote this is "Most people give up right before they are about to succeed".

    4 of 6 people found this review helpful
  •  
    Brad Kemp Tempe, AZ 08-28-15
    Brad Kemp Tempe, AZ 08-28-15
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    "Full of great info ..."

    Must read for new and experienced sales reps! This is one of the most valuable books I have read.

    0 of 0 people found this review helpful
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  • Cheryl M.
    7/20/15
    Overall
    Performance
    Story
    "fantastic book, recommended for business owners"
    Would you consider the audio edition of Go for No! to be better than the print version?

    realy nice short chapters, really inciteful, and easy to digest


    What did you like best about this story?

    easy to understand while travelling on underground, nice short well explained examples


    What about Richard Fenton’s performance did you like?

    Good, to the point and well described


    Was this a book you wanted to listen to all in one sitting?

    yes, although I have listened to it twice, first time in 1 sitting, 2nd time on bits travelling around London Tube. -


    Any additional comments?

    Fantastic short and insightful listen, puts a real spin on how to think about selling and how to get the most learning from your sales conversations.

    Recommended to anyone who sells or runs their own business

    0 of 0 people found this review helpful
  • ShoobyDoo
    7/19/15
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    "Very Motivational"

    Highly recommended. Easy listening and very well scripted, the stories and anecdotes are very interesting.

    0 of 0 people found this review helpful
  • TulipchickUK
    London
    6/4/15
    Overall
    Performance
    Story
    "Breakthrough concept!"

    Not only did Go for No give me a radical new understanding, the storytelling aspect was highly enjoyable and made listening and learning effortless.
    Here is what I learned:
    How does failing feature on the road to success?
    A. It's a constant feature on the route to success
    B. Success and failure are at opposite ends of the road
    C. Failing is not a feature of success

    If you answered A then you already understand that 'failing' is a huge part of success. Think of a baby learning to walk; it's a given that the baby will fall down (fail), many many times before walking but it doesn't matter how many times a baby falls down (fails=no), the child will go on trying until success (walking=yes) is reached. (that's why we don't meet able-bodied adults who are still crawling).
    We have to take the determination we had as babies into network marketing businesses. We have to go for no! We have to make as many calls as we need to in order to get the yesses that we need.
    (Forget that pic of the crossroads, with success pointing one way and failure the other. That is erroneous.)
    If you haven't yet listened to Go for No, you can get it for free with a 30 day trial on audible.co.uk

    0 of 0 people found this review helpful
  • Matt101
    3/23/15
    Overall
    Performance
    Story
    "Great book!"

    This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!

    1 of 1 people found this review helpful

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