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Go for No! Audiobook

Go for No!: Yes Is the Destination, No Is How You Get There

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.
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Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What Members Say

Average Customer Rating

4.7 (1317 )
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Performance
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  •  
    Andrew Stotz 05-21-15 Member Since 2013
    HELPFUL VOTES
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    "Awesome"

    Straight to the point, been selling for years and this opened up a new world!

    4 of 4 people found this review helpful
  •  
    dirk 08-02-15
    dirk 08-02-15 Member Since 2014
    HELPFUL VOTES
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    "Just what I needed"

    Wow a must for anyone serious about success. Amazing. Great stuff. Will review this content over and over.

    6 of 7 people found this review helpful
  •  
    Elexus 05-29-15
    Elexus 05-29-15
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    Story
    "love the lesson to be learned"

    stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

    6 of 7 people found this review helpful
  •  
    Amazon Customer Mesa, AZ 05-28-15
    Amazon Customer Mesa, AZ 05-28-15 Member Since 2015
    HELPFUL VOTES
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    Story
    "Most definitely "Outside the Box" thinking."
    What made the experience of listening to Go for No! the most enjoyable?

    Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.


    What did you like best about this story?

    It was very easy to listen to.


    Any additional comments?

    One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

    5 of 6 people found this review helpful
  •  
    Jeshanah 05-28-15
    Jeshanah 05-28-15
    HELPFUL VOTES
    4
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    Story
    "Good Stuff!"

    Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

    4 of 5 people found this review helpful
  •  
    Jaime Vizcarrondo BROOKLYN, NY, US 04-07-16
    Jaime Vizcarrondo BROOKLYN, NY, US 04-07-16 Member Since 2015
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    Story
    "Yes!"

    This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

    1 of 1 people found this review helpful
  •  
    lindsey FRANKFORT, KY, US 04-06-16
    lindsey FRANKFORT, KY, US 04-06-16 Member Since 2016
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    "Eye opener!"

    This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

    1 of 1 people found this review helpful
  •  
    Aram 04-05-16
    Aram 04-05-16 Member Since 2016
    HELPFUL VOTES
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    "another daily"

    listen to it daily! the worst thing that can happen to me is a yes!

    1 of 1 people found this review helpful
  •  
    Cheryl 04-04-16
    Cheryl 04-04-16 Member Since 2015
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    "great read"

    This was a fast and easy read. Well easy Listen I should say. I would read it again and recommend it to others

    1 of 1 people found this review helpful
  •  
    Carolyn 04-01-16
    Carolyn 04-01-16 Member Since 2015
    HELPFUL VOTES
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    "great motivation through a great parable"

    love hearing advice and cites to success told through story. loved it! recommending it to all my staff.

    1 of 1 people found this review helpful
Sort by:
  • Matt101
    3/23/15
    Overall
    Performance
    Story
    "Great book!"

    This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!

    1 of 1 people found this review helpful
  • Tunde Oyesile
    4/5/16
    Overall
    Performance
    Story
    "Novel idea"

    Excellent new idea
    Completely makes sense
    Off to try these
    I will be back to update based on well these work

    0 of 0 people found this review helpful
  • Amazon Customer
    4/4/16
    Overall
    Performance
    Story
    "Simple story - powerful message!!"

    Great book, nicely written and easy to listen to.
    Will definitely be listening to this again in the future!

    0 of 0 people found this review helpful
  • Odiev
    Essex
    4/3/16
    Overall
    Performance
    Story
    "its how to achieve in selling"

    excellent book and a must read. this is how to do it and retain confidence when getting the nos and then a yes

    0 of 0 people found this review helpful
  • Mr. J. N. Cobb
    Oldham
    2/28/16
    Overall
    Performance
    Story
    "Convoluted"

    Great content hidden in an unnecessary and over complicated story. Short though this is, I think it could have been half the length if only the author had cut out the weird time travel nonsense and just cut to it. I guess editors needed a certain number of pages.

    0 of 0 people found this review helpful
  • Amazon Customer
    11/6/15
    Overall
    Performance
    Story
    "Great"

    This is brilliant I will be using this and setting my no goals can't wait to start

    0 of 0 people found this review helpful
  • Amazon Customer
    10/23/15
    Overall
    Performance
    Story
    "Absolute Nuggets of Information"

    I absolutely loved this book so much that I sent it and brought the physical copy. This book gives a completely different insight on how to boost sales. Great fit beginners and the more advanced

    0 of 0 people found this review helpful
  • R. Ansah
    9/20/15
    Overall
    Performance
    Story
    "The Most Relevant Sales Book I have read to date!"
    Would you listen to Go for No! again? Why?

    Yes, Most definitely...in fact I am on my second run already!Why? Repetition is the mother of learning. As a business development professional, cold calling is the heart of my business, and getting results is a must. So, I want to soak up all of the concepts and apply them as they are unusual but relevant and if it works for the author, it has to work for me.


    What did you like best about this story?

    The concepts behind utilizing the word and embracing it as the path to success!The author finds many examples to prove the concept works and can be applied


    Which character – as performed by Richard Fenton – was your favourite?

    Eric's fictional self projected in the future,.... Hearing his stories of why he was successful at sales... very pragmatic character


    Was there a moment in the book that particularly moved you?

    Accepting the word No exponentially. very good management concepts applicable for business


    Any additional comments?

    every person in sales, including managers/ directors, must have this book and implement it's concepts!

    0 of 0 people found this review helpful
  • Cheryl M.
    7/20/15
    Overall
    Performance
    Story
    "fantastic book, recommended for business owners"
    Would you consider the audio edition of Go for No! to be better than the print version?

    realy nice short chapters, really inciteful, and easy to digest


    What did you like best about this story?

    easy to understand while travelling on underground, nice short well explained examples


    What about Richard Fenton’s performance did you like?

    Good, to the point and well described


    Was this a book you wanted to listen to all in one sitting?

    yes, although I have listened to it twice, first time in 1 sitting, 2nd time on bits travelling around London Tube. -


    Any additional comments?

    Fantastic short and insightful listen, puts a real spin on how to think about selling and how to get the most learning from your sales conversations.

    Recommended to anyone who sells or runs their own business

    0 of 0 people found this review helpful
  • ShoobyDoo
    7/19/15
    Overall
    Performance
    Story
    "Very Motivational"

    Highly recommended. Easy listening and very well scripted, the stories and anecdotes are very interesting.

    0 of 0 people found this review helpful

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