Get Big Fast and Do More Good

Start Your Business, Make It Huge, and Change the World

By: Ido Leffler, Lance Kalish, Timothy Ferriss - foreword

Narrated by: Nico Evers-Swindell

Length: 7 hrs and 2 mins

Publisher's summary

Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To, Inc., the company behind the breakthrough natural beauty brand Yes To Carrots.

Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backgrounds and skills, cofounded their company in 2006 with little more than a dream - and made it big. Yes To Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomplished it all while maintaining solid principles, investing in meaningful business relationships, giving back to the community, and still making it home in time for dinner.

Leffler and Kalish speak from experience on:

• How to figure out your passion, then build a company around those dreams
• The importance of being yourself, not a robot, in a presentation
• How to go out and make a friend - and then a sale
• How to earn trust by consistently proving you have your customers' interests at heart
• The importance of empowering your coworkers to develop ownership
• How to differentiate your brand among your competitors
• How to think "good" and build in philanthropy from day one

The authors started their business with nothing but chutzpah, very patient wives, and great instincts for products with potential. They've since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trusting partnership coupled with a great sense of humor.

©2013 Ido Leffler and Lance Kalish (P)2013 Brilliance Audio, all rights reserved. Foreword © 2013 by Timothy Ferriss.

Not a “How To Scale Your Business” Book

Overall, an interesting and fun read.

But, in contrast to the title, this book does not cover how to scale a product to “get big or grow fast”. They also start the company by traveling internationally for sales, which tells me a) they come from rich families, and b) already had money in the bank.
It’s one company’s story, and that’s fine. But it’s nothing new I haven’t read before in 100 other similar books.

What I was expecting to read is the HOW to SUCCESSFULLY scale a business from launch to say, $10M annual revenue. Disappointed that this is not that book.

Great book

Recommended to me by a friend. Really enjoyed it as an entrepreneur. I recommend to anyone who is part of a growing company.

Insightful and very entertaining.

A refreshing change from the usual "how I did it/text book". Great insight, entertaining personal stories, and very inspirational.

Love the learnings

Great story and great learning for entrepreneurs and non entrepreneurs alike! Love the relaxed style of the story.

Captivating and Educating

This book is very engaging and let's you learn from the mistakes and successes of the authors.

Inspiring but felt a bit self serving

There are clear and very important lessons in the story. Several points ring true and applicable not just for entrepreneurs but also small business owners. They are clearly a big success. How they wove their experiences with those points was well done, but I sometimes felt as if they exhibited some false authenticity in trying to pay tribute to their mission of doing good (eg flying everywhere and in first class). I am a face to face person, but it came across to me as overboard. Hence 3 instead of 4 or 5 stars