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Free Prize Inside!: The Next Big Marketing Idea | [Seth Godin]

Free Prize Inside!: The Next Big Marketing Idea

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Publisher's Summary

Purple Cow was the number-one best-selling marketing book on Amazon in 2003. Now, in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to make something happen.

The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It's a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.

Thirty years ago, the best way to sell something was to advertise it on television. But today's consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation - a free prize inside.

You don't have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don't have to be a genius - you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We're all marketers now, no matter what our job titles. With Godin's help, we can find the free prize that will transform our companies.

©2004 Seth Godin; (P)2009 Gildan Media Corp

What the Critics Say

"Seth Godin may be the best intuitive marketer alive today." (Randall Rothenberg)

What Members Say

Average Customer Rating

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  •  
    Daryl Tapping, Australia 12-29-09
    Daryl Tapping, Australia 12-29-09 Member Since 2008
    HELPFUL VOTES
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    "Another gem from Seth"

    Seth Godin is undoubtedly the pied piper of marketing for our generation. Except that it's not just about marketing anymore is it? It's about how to build a successful venture in the 21st century. THis particular book was great for helping me to come up with a few ideas about what the added extra is that I offer with my own consulting services. Fantastic work yet again.

    4 of 4 people found this review helpful
  •  
    Robert 08-01-14
    Robert 08-01-14 Member Since 2013
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    10
    10
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    "Free prize is like a 2 for 1 deal"

    This is one of Seth Godin's best books. It's the followup to the ground-breaking Purple Cow. What's great about this book is that it is able to stand alone. Even if you have never read Purple Cow you will still get everything you need from this book. Because this book needed to be able to stand alone, Seth spends the opening portion of the text going over the concept of the Purple Cow. The remainder of the book focuses on how to implement the Purple Cow philosophy. So really, you get all the concepts from 2 Seth books for the price of one. Plus, it is very concise; everything you need to know is delivered in under 3 hours. How's that for value!

    0 of 0 people found this review helpful
  •  
    Daniel Vancouver, WA, USA 01-11-10
    Daniel Vancouver, WA, USA 01-11-10
    ratings
    REVIEWS
    3
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    "F-U-N-TASTIC!"

    Another excellent little book by Seth. I am arming myself with everything I can find on small niches, and Seth Godin is perfect. Thanks Seth. :D

    0 of 0 people found this review helpful
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