You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:
Free Marketing proves that the most powerful marketing strategies can also be the cheapest.
©2011 Jim Cockrum (P)2011 Gildan Media Corp
"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)
This is a great tool for the self marketing person. Allowed me to understand proper etiquette. I innocently didn't know you couldn't introduce yourself to a business through email. I guess the diet pill industry and the SEO so called experts have ruined it for the sincere online business owner. I will definitely have to listen again to write down every suggested link offered that will benefit.
This is one of those resources that one needs to continue to use. Not only has it given me ideas, but it has sparked many more. Great stuff here!
there were a few good ideas but the majority were targeted to a different audience and could be distilled down to about 10, not 101. if you are interested in Internet marketing and selling things over the Internet especially ideas not goods, this would be much more helpful.
There is much more to this book than free marketing. It's a mindset and path to developing and monetizing your online reputation.
personable narrator and lots of new age online marketing techniques from a renown and successful business man who believes giving information away is invaluable. For me I will glean from this book as i listen to it each and every time
even with online marketing experience, this book has lots of useful info, ideas and tools that can be implemented.
overall good, possible less storytelling
the information is well worth the price (especially if you are an audible member)
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