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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off | [Jim Cockrum]

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
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Publisher's Summary

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:

  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build.
  • Create the 24 marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
  • Don't let your marketing budget limit you anymore

Free Marketing proves that the most powerful marketing strategies can also be the cheapest.

©2011 Jim Cockrum (P)2011 Gildan Media Corp

What the Critics Say

"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" (Dave Ramsey, New York Times best-selling author and nationally syndicated radio talk show host)

What Members Say

Average Customer Rating

4.1 (235 )
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Performance
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  •  
    Chris Maple Ridge, British Columbia, Canada 02-04-13
    Chris Maple Ridge, British Columbia, Canada 02-04-13 Member Since 2010

    Writer, animator, owner of Cobblestone Media, animation supervisor on Once Upon A Time and father of 4. Lover of Fantasy and Science fiction, How To books (especially art instruction) and self improvement books.

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    "Better than I expected!"

    I set more bookmarks in this book than I have ever set before! There were so many golden nuggets and so many useful links, that I was more than satisfied within the first few chapters. I plan on listening to it again and again.

    0 of 0 people found this review helpful
  •  
    Anthony Hamilton, Bermuda 12-11-12
    Anthony Hamilton, Bermuda 12-11-12 Member Since 2012

    In God I Trust • Everything else is questionable

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    "One of the Best Marketing Guides for Entrepreneurs"
    What made the experience of listening to Free Marketing the most enjoyable?

    We had a great time here at TZAR Marketing listening to this audio book. At first, we found that the book was hard to follow. After listening 3 times. The team was convinced that this was a must have book for any marketer or entrepreneur.


    0 of 0 people found this review helpful
  •  
    Lisa Hawkins BELDEN, MS, US 12-02-12
    Lisa Hawkins BELDEN, MS, US 12-02-12 Member Since 2012
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    "Helpful information"
    What did you love best about Free Marketing?

    One of the most helpful business books that I have ever read. Will be buying copies for my employees! Thanks for an amazing reference book.


    0 of 0 people found this review helpful
  •  
    hernando La Jolla, CA, United States 11-13-12
    hernando La Jolla, CA, United States 11-13-12 Member Since 2010
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    "WEB MARKETING 101"
    If you could sum up Free Marketing in three words, what would they be?

    WEB MARKETING 101


    What other book might you compare Free Marketing to and why?

    This would could be a text book for a class on web marketing for busy business owners/managers.


    Any additional comments?

    The narrator is very believable.

    0 of 0 people found this review helpful
  •  
    Christy rotonda west, FL, United States 10-23-12
    Christy rotonda west, FL, United States 10-23-12 Member Since 2011
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    "Great book!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes I would recommend this book! It filled with a lot of great information and tips and tricks!


    0 of 0 people found this review helpful
  •  
    Dawn TUCSON, AZ, United States 10-08-12
    Dawn TUCSON, AZ, United States 10-08-12

    Tucson Dawn

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    "Great Ideas!"
    If you could sum up Free Marketing in three words, what would they be?

    Good Cheap Ideas!


    Any additional comments?

    I listened to this in my car, which wasn't the best idea since I kept wanting to jot down some of the ideas!

    0 of 0 people found this review helpful
  •  
    Amish Brampton, ON, Canada 08-19-12
    Amish Brampton, ON, Canada 08-19-12 Member Since 2012
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    "Great!"
    Would you consider the audio edition of Free Marketing to be better than the print version?

    This is a great book but I think it would be better if each chapter had a To-Do list at the end.

    Fantastic book though, very useful


    0 of 0 people found this review helpful
  •  
    John HESPERIA, CA, United States 06-25-12
    John HESPERIA, CA, United States 06-25-12 Member Since 2012
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    "Good Content, Sleep-inducing audio."
    Any additional comments?

    -Note to Mr Cockrum: I know you hired this reader because his voice has an authoritative tone to it, but it comes off as snobby when the subject matter is more practical application and not groundbreaking in nature. I've heard your voice on the audios in your websites before, and I feel as though the readers of your books would benefit much more if you hire a narrator that matches your own lively tempo and personality. -

    The information is great. The author proves that if we put these strategies into practice we'll reap great reward. I've finished the book and I know that I'll listen a few more times to pick up the things I missed. I'm just reluctant to do so while driving as I managed to doze off while listening to it in my office a few times, coffee in hand.

    My advice to others: Buy the paper copy if you can. But if you do most of your "reading" while driving, get this. It is worth the $, either way. I would only recommend you increase the narrator speed to 1.5x. Safety first. ;)

    1 of 2 people found this review helpful
  •  
    Luvtahug Ft Worth, TX 06-30-12
    Luvtahug Ft Worth, TX 06-30-12
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    "Good material, Horrible Narrator !!!"
    What did you love best about Free Marketing?

    I've just started listening to this (still in Part 1) and so far the material seems like it's really good, but you have to get past the way this guy reads. His voice fluctuation is awful! I wish I had the printed version instead so I could concentrate on the material more and not be distracted by the narrator. Maybe the narrator was one of the freebies Jim found. Ugh!


    Would you ever listen to anything by Jim Cockrum again?

    Yes, if he had someone else narrate it.


    Who would you have cast as narrator instead of Sean Pratt?

    ANYONE!


    Was this a book you wanted to listen to all in one sitting?

    No, couldn't do Sean for that long.


    Any additional comments?

    We'll see once I get through it all.

    1 of 3 people found this review helpful
  •  
    Doug Whitby, ON, Canada 05-12-12
    Doug Whitby, ON, Canada 05-12-12 Member Since 2011
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    "Some cheap and easy marketing tips"

    Not bad but i feel like the author is selling me the whole way through. Felt like this book was a little on the shallow side. That being said, some of the info was really good and the tips are fairly easy to follow.

    0 of 2 people found this review helpful
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