Focus: The Future of Your Company Depends on It Audiobook | Al Ries | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Focus: The Future of Your Company Depends on It | [Al Ries]

Focus: The Future of Your Company Depends on It

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
Regular Price:$14.60
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.

(P) and ©1996 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

What Members Say

Average Customer Rating

3.9 (29 )
5 star
 (11)
4 star
 (11)
3 star
 (4)
2 star
 (0)
1 star
 (3)
Overall
4.6 (8 )
5 star
 (5)
4 star
 (3)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
4.1 (8 )
5 star
 (3)
4 star
 (3)
3 star
 (2)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    William Atlanta, Ga, United States 11-29-11
    William Atlanta, Ga, United States 11-29-11 Member Since 2012
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    4
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Sound fundamentals"

    Interesting that he predicted exactly what some companies needed to do (IBM). Will also be interesting to see how his take on cable/telephone plays out.

    One great takeway for me - always be in front of the market for your products. Paraphrased in my words... if anyone is going to put your product out of business, let it be a new version that you develop.

    0 of 0 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.