Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson; (P)2009 Hyperion
"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)
This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!
A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.
The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.
The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.
This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."
I personally loved Blink, Freakanomics, Hot Flat Crowded, and Outliers.
If you like or loved any of these other books, you should really find this Free audiobook fascinating.
This book is in the same Genre as those.
But it has more of an Economic / Business / Internet tilt
I think is is better than "The Google Story" and " The Walmart Effect" but also along similar lines.
I must give this book 5 stars for being FREE!
But even if it was not Free, I would still give it 4.8 stars.
DEFINITELY worth the download and DEFINITELY worth the listen.
It is DEFINITELY a MUST listen for any aspiring entrepreneur.
There's no denying the fact that a freebie price makes the product that much sweeter.
The concept of price tending toward zero for information that has a cost of production tending toward or at zero.
The darned book was free! What did I have to lose? Nothing, but I'm sure glad I listened. This is a thought-provoking and useful book that helps you to digest the future trends of many things. A very interesting listen (I've played it twice already). Nothing to lose!
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