FREE: The Future of a Radical Price Audiobook | Chris Anderson | Audible.com
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FREE: The Future of a Radical Price | [Chris Anderson]

FREE: The Future of a Radical Price

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.
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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

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  •  
    Graeme Merrylands, Australia 01-11-11
    Graeme Merrylands, Australia 01-11-11 Member Since 2010
    HELPFUL VOTES
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    "Very interesting and thought provoking"

    This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!

    1 of 1 people found this review helpful
  •  
    Wade T. Brooks Portland, OR, USA 05-14-10
    Wade T. Brooks Portland, OR, USA 05-14-10 Member Since 2010
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    "A must read for anyone doing business on the web."

    A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.

    The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.

    1 of 1 people found this review helpful
  •  
    Chris Avon, IN, USA 11-03-09
    Chris Avon, IN, USA 11-03-09 Member Since 2008
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    "Great Book"

    Great book and interesting to give it away, but of course he is preaching what he talks about in the book.

    3 of 4 people found this review helpful
  •  
    fred greensboro nc 10-28-09
    fred greensboro nc 10-28-09 Member Since 2005
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    "Worth the price...kidding! Good listen."

    The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.

    1 of 1 people found this review helpful
  •  
    Sears Houston, TX, USA 10-03-09
    Sears Houston, TX, USA 10-03-09
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    "Exciting Narrative"

    This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
    I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."

    1 of 1 people found this review helpful
  •  
    Edmund W. Cheung Playa Del Rey, CA USA 09-21-09
    Edmund W. Cheung Playa Del Rey, CA USA 09-21-09 Member Since 2001
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    "Must Listen for the Entrepreneur"

    I personally loved Blink, Freakanomics, Hot Flat Crowded, and Outliers.
    If you like or loved any of these other books, you should really find this Free audiobook fascinating.
    This book is in the same Genre as those.
    But it has more of an Economic / Business / Internet tilt

    I think is is better than "The Google Story" and " The Walmart Effect" but also along similar lines.
    I must give this book 5 stars for being FREE!

    But even if it was not Free, I would still give it 4.8 stars.
    DEFINITELY worth the download and DEFINITELY worth the listen.
    It is DEFINITELY a MUST listen for any aspiring entrepreneur.


    1 of 1 people found this review helpful
  •  
    Scot Warsaw, IN, USA 02-12-10
    Scot Warsaw, IN, USA 02-12-10 Member Since 2009
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    "Great Book"

    I listened to this 3 times already, I just keep getting more out of it. I will buy other books by this author!

    1 of 2 people found this review helpful
  •  
    02-21-12
    02-21-12
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    "The best things in life are free"

    There's no denying the fact that a freebie price makes the product that much sweeter.

    2 of 3 people found this review helpful
  •  
    Hoa toronto, Ontario, Canada 01-25-10
    Hoa toronto, Ontario, Canada 01-25-10
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    "Interesting.."

    Very interesting ideas. Makes you stop and think about all the "free" things we take for granted.

    2 of 3 people found this review helpful
  •  
    Steven Spring Creek, NV, United States 04-01-14
    Steven Spring Creek, NV, United States 04-01-14 Member Since 2009
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    "Thought provoking and sensible"
    What did you love best about FREE?

    The concept of price tending toward zero for information that has a cost of production tending toward or at zero.


    Any additional comments?

    The darned book was free! What did I have to lose? Nothing, but I'm sure glad I listened. This is a thought-provoking and useful book that helps you to digest the future trends of many things. A very interesting listen (I've played it twice already). Nothing to lose!

    0 of 0 people found this review helpful
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