Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson; (P)2009 Hyperion
"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)
Money Making Seminar.
This is free seminar on making money in a free economy. And it was free on Audible. Guess it had to be because of its content. A great listen and I have recommended it to a number of friends. It is a long listen but very engaging throughout.
This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!
A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.
The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.
The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.
This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."
I personally loved Blink, Freakanomics, Hot Flat Crowded, and Outliers.
If you like or loved any of these other books, you should really find this Free audiobook fascinating.
This book is in the same Genre as those.
But it has more of an Economic / Business / Internet tilt
I think is is better than "The Google Story" and " The Walmart Effect" but also along similar lines.
I must give this book 5 stars for being FREE!
But even if it was not Free, I would still give it 4.8 stars.
DEFINITELY worth the download and DEFINITELY worth the listen.
It is DEFINITELY a MUST listen for any aspiring entrepreneur.
There's no denying the fact that a freebie price makes the product that much sweeter.
I like Jack Reacher style characters regardless of setting. Put them in outer space, in modern America, in a military setting, on an alien planet... no worries. Book has non moralistic vigilante-justice? Sign me up! (oh, I read urban fantasy, soft and hard sci-fi, trashy vampire and zombie novels too)
haha, just kidding. I'd have paid for this book, even though I did get it for free (gratis, not libre).
It's quite an interesting look at the nature of digital economies (and is not too technical/complicated for a dummy like me to follow).
If you're not looking into the mass-production of items in the digital world, or you're not a small business owner heading out into the internet realm, and you're not a geek-head who likes to know stuff about the economics of the internet... you might not really find any "use" out of this information.
I must fall in the last category 'cause I liked learning this stuff, even though it's completely useless knowledge since I don't own a business, don't pirate or buy pirated items, and don't spend much time on the internet other than to write some book reviews. All in all, a very interesting look at digital economy.
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