We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
FREE: The Future of a Radical Price | [Chris Anderson]

FREE: The Future of a Radical Price

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.
Regular Price:$0.00

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (2476 )
5 star
 (1056)
4 star
 (817)
3 star
 (395)
2 star
 (104)
1 star
 (104)
Overall
4.1 (1209 )
5 star
 (543)
4 star
 (366)
3 star
 (193)
2 star
 (51)
1 star
 (56)
Story
4.1 (1217 )
5 star
 (544)
4 star
 (393)
3 star
 (193)
2 star
 (36)
1 star
 (51)
Performance
Sort by:
  •  
    Charles Franklin, TN, United States 03-08-12
    Charles Franklin, TN, United States 03-08-12 Member Since 2011
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    6
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "An Incredible listen"
    If you could sum up FREE in three words, what would they be?

    Money Making Seminar.


    What was one of the most memorable moments of FREE?

    This is free seminar on making money in a free economy. And it was free on Audible. Guess it had to be because of its content. A great listen and I have recommended it to a number of friends. It is a long listen but very engaging throughout.


    1 of 1 people found this review helpful
  •  
    Graeme Merrylands, Australia 01-11-11
    Graeme Merrylands, Australia 01-11-11 Member Since 2010
    HELPFUL VOTES
    15
    ratings
    REVIEWS
    64
    32
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Very interesting and thought provoking"

    This is a very thought provoking audiobook, particularly if you are an entrepreneur. There is also a whole heap of interesting trivia in the book that fascinated me. The book is well narrated and it explores its topic in great depth without becoming mired in minutiae. If you are an entrepreneur, listening will get your mind ticking over, and I found myself occasionally hitting the "back 30 seconds" button on my iphone as I became distracted exploring an idea I'd just listened to!

    1 of 1 people found this review helpful
  •  
    Wade T. Brooks Portland, OR, USA 05-14-10
    Wade T. Brooks Portland, OR, USA 05-14-10 Member Since 2010
    HELPFUL VOTES
    62
    ratings
    REVIEWS
    91
    49
    FOLLOWERS
    FOLLOWING
    6
    0
    Overall
    "A must read for anyone doing business on the web."

    A must read for anyone doing business on the web. The book outlines hundreds of real world business models using free in some way or another. It explores the historical beginning of sayings such as "there is no such thing as a free lunch" to the business models of some of the largest companies on the planet today - think Google. It covers the divide between BITS and ATOMS and the theory that pricing erodes to the marginal cost, which in many cases on the web is free, or at least so small it's not worth measuring.

    The audio book is free on Audible.com (and maybe on iTunes) but it would have been worth paying for.

    1 of 1 people found this review helpful
  •  
    Chris Avon, IN, USA 11-03-09
    Chris Avon, IN, USA 11-03-09 Member Since 2008
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    5
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Great Book"

    Great book and interesting to give it away, but of course he is preaching what he talks about in the book.

    3 of 4 people found this review helpful
  •  
    fred greensboro nc 10-28-09
    fred greensboro nc 10-28-09 Member Since 2005
    HELPFUL VOTES
    114
    ratings
    REVIEWS
    133
    83
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    "Worth the price...kidding! Good listen."

    The concept of FREE is important for today and tomorrow. I enjoy business stories more than business theories. He provides lots of stories around the basic premise. It does not slow down like so many business books. Yes, I would have paid for it.

    1 of 1 people found this review helpful
  •  
    Sears Houston, TX, USA 10-03-09
    Sears Houston, TX, USA 10-03-09
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Exciting Narrative"

    This book clarifies 21st century marketing in a clear, concise narrative. It should be required reading for every entrepreneur who wants to be rich.
    I have implemented some of the nuggets that I discovered. I can go on and on. The best way I can express my impression of FREE...is to say, "If there were a Nobel Prize for Business Economics, it should go to Chris Anderson for FREE: The Future of a Radical Price."

    1 of 1 people found this review helpful
  •  
    Edmund W. Cheung Playa Del Rey, CA USA 09-21-09
    Edmund W. Cheung Playa Del Rey, CA USA 09-21-09 Member Since 2001
    HELPFUL VOTES
    193
    ratings
    REVIEWS
    384
    51
    FOLLOWERS
    FOLLOWING
    11
    0
    Overall
    "Must Listen for the Entrepreneur"

    I personally loved Blink, Freakanomics, Hot Flat Crowded, and Outliers.
    If you like or loved any of these other books, you should really find this Free audiobook fascinating.
    This book is in the same Genre as those.
    But it has more of an Economic / Business / Internet tilt

    I think is is better than "The Google Story" and " The Walmart Effect" but also along similar lines.
    I must give this book 5 stars for being FREE!

    But even if it was not Free, I would still give it 4.8 stars.
    DEFINITELY worth the download and DEFINITELY worth the listen.
    It is DEFINITELY a MUST listen for any aspiring entrepreneur.


    1 of 1 people found this review helpful
  •  
    Scot Warsaw, IN, USA 02-12-10
    Scot Warsaw, IN, USA 02-12-10 Member Since 2009
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    7
    3
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "Great Book"

    I listened to this 3 times already, I just keep getting more out of it. I will buy other books by this author!

    1 of 2 people found this review helpful
  •  
    02-21-12
    02-21-12
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "The best things in life are free"

    There's no denying the fact that a freebie price makes the product that much sweeter.

    2 of 3 people found this review helpful
  •  
    crazybatcow East Coast, Canada 03-14-11
    crazybatcow East Coast, Canada 03-14-11 Member Since 2007

    I like Jack Reacher style characters regardless of setting. Put them in outer space, in modern America, in a military setting, on an alien planet... no worries. Book has non moralistic vigilante-justice? Sign me up! (oh, I read urban fantasy, soft and hard sci-fi, trashy vampire and zombie novels too)

    HELPFUL VOTES
    1760
    ratings
    REVIEWS
    372
    266
    FOLLOWERS
    FOLLOWING
    563
    8
    Overall
    "The price was right!"

    haha, just kidding. I'd have paid for this book, even though I did get it for free (gratis, not libre).

    It's quite an interesting look at the nature of digital economies (and is not too technical/complicated for a dummy like me to follow).

    If you're not looking into the mass-production of items in the digital world, or you're not a small business owner heading out into the internet realm, and you're not a geek-head who likes to know stuff about the economics of the internet... you might not really find any "use" out of this information.

    I must fall in the last category 'cause I liked learning this stuff, even though it's completely useless knowledge since I don't own a business, don't pirate or buy pirated items, and don't spend much time on the internet other than to write some book reviews. All in all, a very interesting look at digital economy.

    5 of 8 people found this review helpful
  • Showing: 11-20 of 119 results PREVIOUS12312NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.