We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
FREE Audiobook

FREE: The Future of a Radical Price

Regular Price:$0.00

Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (3278 )
5 star
 (1468)
4 star
 (1064)
3 star
 (487)
2 star
 (123)
1 star
 (136)
Overall
4.1 (1902 )
5 star
 (897)
4 star
 (567)
3 star
 (296)
2 star
 (70)
1 star
 (72)
Story
4.2 (1908 )
5 star
 (926)
4 star
 (598)
3 star
 (272)
2 star
 (46)
1 star
 (66)
Performance
Sort by:
  •  
    Paul 03-29-13
    Paul 03-29-13 Member Since 2015
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    50
    14
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Perspective on the digital revolution 2.0"
    What did you love best about FREE?

    Excellent pace. Excellent perspective. The author, ( a editor I believe at Wired ) also reads the book. And it itself is free.


    0 of 0 people found this review helpful
  •  
    Jason Comely 03-22-13

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
    163
    ratings
    REVIEWS
    63
    42
    FOLLOWERS
    FOLLOWING
    15
    8
    Overall
    Performance
    Story
    "'FREE' is worth your time"

    Visionary Chris Anderson consistently delivers the goods, this time for 'FREE'. His ideas are interesting and organized, and I dig the "sound bar" feature he has in the audiobook.

    I consider this book a timeless classic. Don't miss it.

    0 of 0 people found this review helpful
  •  
    Michael J. Biggs Autsin, TX 03-11-13
    Michael J. Biggs Autsin, TX 03-11-13

    Michael Biggs

    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Chris does great narrating and very informative!"

    Chris reflects with his own site building and marketing experiences.
    Utopian, informative and free, what can you ask for?

    0 of 0 people found this review helpful
  •  
    Amanda 02-22-13
    Amanda 02-22-13

    A commuter with a carniverous apetite for audiobooks of all stripes and colors.

    HELPFUL VOTES
    83
    ratings
    REVIEWS
    22
    14
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    Performance
    Story
    "Really Interesting"

    I really enjoyed this book. Its research and information are both interesting and thorough. The book essentially argues that free is now possible in this digital world economy.

    My only critique is that it was a little long. I feel like each chapter could have gotten the same message across in half the time. So I ended up not listening to the entire book. This being said it is definitely worth a listen for anyone interested in economics, marketing or digital media.

    0 of 0 people found this review helpful
  •  
    Juan SPRINGFIELD, MA, United States 02-14-13
    Juan SPRINGFIELD, MA, United States 02-14-13
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    17
    13
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    Performance
    Story
    "Free: the future of radical price...was FREE!"

    This was actually a great book. Its amazing that companies can be built on the idea of giving everything away for free. But really nothing is free.

    This book while free to me was probably paid for by some internet company probably Google. The book should be called how Google gives everything away for free and became the largest company in human history.

    As I write this. The information I provide is collected and sold to companies. They now know a little bit more about my likes and dislikes. That knowledge while worthless to most people, is collected on the internet and sold. Google is the largest information collection agency in the world. Amazing that billions and billions of dollars are made each year from the "1`s" and "0`s" collected on the internet.

    Nothing is free, but if you don't mind having some of your information out there, its probably not a big deal. The alternative is that your information is still out there, short of living off the grid. So enjoy what ever you can and careful because nothing is truly free.

    0 of 0 people found this review helpful
  •  
    Calvin R Columbus, OH 02-01-13
    Calvin R Columbus, OH 02-01-13
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Worth it, too!"
    Would you consider the audio edition of FREE to be better than the print version?

    I have not seen the print version.


    How would you have changed the story to make it more enjoyable?

    It's not a story. n/a


    Which scene was your favorite?

    It doesn't have scenes, either. This is nonfiction.


    If you could give FREE a new subtitle, what would it be?

    The current one is fine.


    Any additional comments?

    This book concerns the Internet's business future. He presents reasoning and examples to support his thesis that the low cost of producing and distributing products via the Internet will lead to a large number of services presented free. His logic is sound and his examples both prominent and relevant. I listened to this audio book on my commute via bus, and it was very worthwhile. Of course, I got the book itself for free, which adds to the enjoyment.

    0 of 0 people found this review helpful
  •  
    Kindle Customer Ogden,UT USA 01-29-13
    Kindle Customer Ogden,UT USA 01-29-13
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    9
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Book titled FREE"
    Would you recommend this book to a friend? Why or why not?

    I would not have recommend this because it is not what you may think it is. This is a book on economics. It is very scholarly and complex. A compete study of why free works and how it works. It limits the scope to the digital world. It is not about getting free stuff at all. I was surprised at the quality and length of this book. It was free. I believe the author when he says free is the future of the digital worls. He lays out an explanation for his idea and it makes good sense. If you are a online business person the book could be of great value.


    What could Chris Anderson have done to make this a more enjoyable book for you?

    There is a place or two in the book that he seems to have changed mikes or done something where the voice level or tone changed. For a moment I was wondering what had happened if there was a different narrator..


    What aspect of Chris Anderson’s performance would you have changed?

    None


    Do you think FREE needs a follow-up book? Why or why not?

    The subject was well covered. Unless future changes to the digital world dictate immense changes in present technology.


    Any additional comments?

    If you are starting a online business consider the book.

    0 of 0 people found this review helpful
  •  
    Mike Houston, TX, United States 12-19-12
    Mike Houston, TX, United States 12-19-12 Member Since 2012
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    12
    12
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    Performance
    Story
    "A concept that must be embraced"
    What did you love best about FREE?

    Great insight into developing technology and how it effects business and marketing goods and services online (mostly). The business person breaking their bank and back for that million dollar invention may be surprised that they have to give that away for FREE to attract attention and sell something else.One business model discussed is a significant departure from the norm; keep development costs down and hope for a 5-10% paid capture rate. 90-95% of the free loaders bring in the small % of paying customers and that makes the venture work!It makes sense to me-Now excuse me while I go get rich-


    0 of 0 people found this review helpful
  •  
    Michele HARTFORD, CT, United States 12-11-12
    Michele HARTFORD, CT, United States 12-11-12
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "interesting!"
    Would you consider the audio edition of FREE to be better than the print version?

    It felt like the author was reading and explaining to you as you went. I feel I understood more listening to this book than reading it. It is not always that way.


    What other book might you compare FREE to and why?

    not sure


    Which character – as performed by Chris Anderson – was your favorite?

    Only one character, the author


    Was this a book you wanted to listen to all in one sitting?

    no it had too much information to absorb in one sitting, I will probably listen to it a few times


    0 of 0 people found this review helpful
  •  
    F. 11-29-12
    F. 11-29-12
    HELPFUL VOTES
    31
    ratings
    REVIEWS
    6
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "The author reads excessively fast"
    What made the experience of listening to FREE the most enjoyable?

    The experience of listening was PAINFUL because the author reads excessively fast. The narrator for the author's "Makers" was much more pleasant to listen to. The author doesn't ever pause. The listener needs some time (ANY time) between ideas to digest the great many thoughts presented by the author.


    Who was your favorite character and why?

    N/A.


    Would you be willing to try another one of Chris Anderson’s performances?

    No. Please get professional readers to read his wonderful books. An example of a truly great reader: Edward Herrmann.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    The book's ideas are truly fantastic. They should be delivered by a narrator who can do justice to the book. Unfortunately, the author is not such a narrator.


    Any additional comments?

    I drive about 15,000 miles per year and I always listen to Audible books. So, I have a lot of experience. This is my first Audible review.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.