Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson; (P)2009 Hyperion
"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)
Do you read the book before you dislike my reviews?
Even though I got "FREE" by Chris Anderson, I ended up giving him a donation for being an author. This is the best economic book in a long time because Chris Anderson explains the free model so well. He gives relevant examples from dot coms. Such as Google services, social media and open source software.
The most interesting topic is digital piracy. As you get older and as time becomes an issue, you end up purchasing the digital good from a reputable site instead of down loading from somewhere else for free.
Excellent book on the subject and I ended up paying for it because it was well written and explain. I have read my fair of business titles and bought many of them, but Anderson just explain in layman's terms where you understand the meaning of FREE.
The book is free, get that free! for the best economics, marketing, sales book I have ever heard or read. A fun history lesson mingled with how and why things are the way they are today in the digital selling arena. Any salesmen who does not read this book will have to retire in the near future. The author reads well and knows his topics inside and out. I have made millions for corporations over the years ... but had I read this book, I would have made the millions for myself. Only The Richest Man in Babylon will give you more insight into how to make money in the new economy. If your looking for the best audio book on amazon you found it. Its free ... unbelievable.
I'm generally a skeptic for the free model at a deep philosophical level. I read this book to get the counter case. Ultimately, he didn't convince me that free is such a great idea, but he does his research and makes a well thought out case. He certainly convinced me that free will be bigger and more enduring than I thought. It's also more complex and multi-faceted than I realized. At the very least he explains the economics of free pricing models admirably. Certainly worth the time to read it. I paid nothing for it, but think it's worth paying for. True to his argument, his price got me to read it, and I will probably read some of his other stuff too.
Former Marine 4321, former State Department public diplomacy officer. Current USAF Public Affairs Specialist
I absolutely loved this audiobook and I loved the statement Chris Anderson made by making the audible download FREE!
One thing I've noticed recently -- I got a phone call from a webhosting company that kept saying free over and over as if expecting me to salivate. Meanwhile, I kept asking what the cost was and how they made their revenue base. Come to find out, the only thing that was free was the 30-day free trial.
As more and more things become free -- free audiobooks on audible, free digital books on Amazon, free shipping, free video viewing on Amazon if you have a Prime account, free webhosting, free blogservice -- Wordpress, free encyclopedia - wikipedia -- I think the sociological impact of the word/concept free will reduce in value.
Now, a lot of new business models include alternative revenue sources to reduce or eliminate cost. For example, the amazingly cheap Kindle which has ads. My kindle is years old, so it has no ads, but I'd have gladly bought one for $69 instead of $300 (but mine is an International DX, so it's a little more than the $69 version). All I'm saying is as more and more businesses jump on the free wagon, folks will begin to expect this kind of service. Thus, the powerful impact that free has now is likely only a momentary market experience.
Regardless, this book was a trendsetter and remarkably insightful. I love it. The audio production is great and did I mention that it's FREE?
We use this model for a while: the open source approach to exchanging high quality content in return for the reputation. I understood the model having grown up as an open source developer, but other always looked at it with doubt.
Chris explains the phenomenon of giving to receive even more with great stories. Overall, an awesome book.
Business and Self Improvement are my niche. I don't have a lot of free time, so I love the audio format. I listen to improve myself and the world.
I appreciated that Chris Anderson both wrote and narrated the audiobook. You can feel his passion through his words.
Freakonomics. I felt that he did a great job of addressing rational decision making and behavioral economics.
I was able to understand which points were more important through his vocal stress and emphasis.
I much better understand the freemium model.
What can you expect from a free audiobook? I was surprised at the quality of the audiobook and the information within. I feel that this book shaped my understanding of business. I feel that I will make better decisions going forward. I invested a lot of my time into this audiobook. I listened to the entire book and I am glad that I took the time to do so.
great audiobook.had wonderfull experience listening to this.
Thanks to audible for having this on store.Thanks to audible for having this on store.
Good book about marketing products for FREE. I like the examples Chris Anderson put forth in this book. Good narration too. One of the better business books I've read in the past couple of years.
Excellent pace. Excellent perspective. The author, ( a editor I believe at Wired ) also reads the book. And it itself is free.
ZEN. LDS. GTD. FTW.
Visionary Chris Anderson consistently delivers the goods, this time for 'FREE'. His ideas are interesting and organized, and I dig the "sound bar" feature he has in the audiobook.
I consider this book a timeless classic. Don't miss it.
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