Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson; (P)2009 Hyperion
"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)
great audiobook.had wonderfull experience listening to this.
Thanks to audible for having this on store.Thanks to audible for having this on store.
Good book about marketing products for FREE. I like the examples Chris Anderson put forth in this book. Good narration too. One of the better business books I've read in the past couple of years.
Excellent pace. Excellent perspective. The author, ( a editor I believe at Wired ) also reads the book. And it itself is free.
ZEN. LDS. GTD. FTW.
Visionary Chris Anderson consistently delivers the goods, this time for 'FREE'. His ideas are interesting and organized, and I dig the "sound bar" feature he has in the audiobook.
I consider this book a timeless classic. Don't miss it.
Chris reflects with his own site building and marketing experiences.
Utopian, informative and free, what can you ask for?
A commuter with a carniverous apetite for audiobooks of all stripes and colors.
I really enjoyed this book. Its research and information are both interesting and thorough. The book essentially argues that free is now possible in this digital world economy.
My only critique is that it was a little long. I feel like each chapter could have gotten the same message across in half the time. So I ended up not listening to the entire book. This being said it is definitely worth a listen for anyone interested in economics, marketing or digital media.
This was actually a great book. Its amazing that companies can be built on the idea of giving everything away for free. But really nothing is free.
This book while free to me was probably paid for by some internet company probably Google. The book should be called how Google gives everything away for free and became the largest company in human history.
As I write this. The information I provide is collected and sold to companies. They now know a little bit more about my likes and dislikes. That knowledge while worthless to most people, is collected on the internet and sold. Google is the largest information collection agency in the world. Amazing that billions and billions of dollars are made each year from the "1`s" and "0`s" collected on the internet.
Nothing is free, but if you don't mind having some of your information out there, its probably not a big deal. The alternative is that your information is still out there, short of living off the grid. So enjoy what ever you can and careful because nothing is truly free.
I have not seen the print version.
It's not a story. n/a
It doesn't have scenes, either. This is nonfiction.
The current one is fine.
This book concerns the Internet's business future. He presents reasoning and examples to support his thesis that the low cost of producing and distributing products via the Internet will lead to a large number of services presented free. His logic is sound and his examples both prominent and relevant. I listened to this audio book on my commute via bus, and it was very worthwhile. Of course, I got the book itself for free, which adds to the enjoyment.
I would not have recommend this because it is not what you may think it is. This is a book on economics. It is very scholarly and complex. A compete study of why free works and how it works. It limits the scope to the digital world. It is not about getting free stuff at all. I was surprised at the quality and length of this book. It was free. I believe the author when he says free is the future of the digital worls. He lays out an explanation for his idea and it makes good sense. If you are a online business person the book could be of great value.
There is a place or two in the book that he seems to have changed mikes or done something where the voice level or tone changed. For a moment I was wondering what had happened if there was a different narrator..
The subject was well covered. Unless future changes to the digital world dictate immense changes in present technology.
If you are starting a online business consider the book.
Great insight into developing technology and how it effects business and marketing goods and services online (mostly). The business person breaking their bank and back for that million dollar invention may be surprised that they have to give that away for FREE to attract attention and sell something else.One business model discussed is a significant departure from the norm; keep development costs down and hope for a 5-10% paid capture rate. 90-95% of the free loaders bring in the small % of paying customers and that makes the venture work!It makes sense to me-Now excuse me while I go get rich-
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