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FREE Audiobook

FREE: The Future of a Radical Price

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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

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  •  
    tcmedicala 01-04-15
    tcmedicala 01-04-15 Member Since 2014
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    "Free was more than I thought it would be."

    I learned a lot for nothing a got a book. I would pay for.
    This review needs six more words.

    0 of 0 people found this review helpful
  •  
    Ryan R. Kelsey Downers Grove, IL USA 12-28-14
    Ryan R. Kelsey Downers Grove, IL USA 12-28-14

    Time Cricket CEO

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    "I got my free's worth"

    I will need to buy the book since it is chock full of so many great examples. This is a great example of how much better the audio books are when the author narrates it themselves.

    0 of 0 people found this review helpful
  •  
    Andrew FAIR OAKS, CA, United States 10-17-14
    Andrew FAIR OAKS, CA, United States 10-17-14 Member Since 2009

    I'm a web developer based out of Sacramento, I listen to books while I work, and love audible.

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    "FREE!!!"
    Any additional comments?

    A very interesting look at free media on the Internet and how this can actually help to stimulate economic growth. All interested in the Internet, economics and business should read it.

    0 of 0 people found this review helpful
  •  
    Steven 04-01-14
    Steven 04-01-14
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    "Thought provoking and sensible"
    What did you love best about FREE?

    The concept of price tending toward zero for information that has a cost of production tending toward or at zero.


    Any additional comments?

    The darned book was free! What did I have to lose? Nothing, but I'm sure glad I listened. This is a thought-provoking and useful book that helps you to digest the future trends of many things. A very interesting listen (I've played it twice already). Nothing to lose!

    0 of 0 people found this review helpful
  •  
    Ashanti Fort Lauderdale, Florida, United States 02-19-14
    Ashanti Fort Lauderdale, Florida, United States 02-19-14 Member Since 2016
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    "Must read for online users,entrepreneurs in 2014."
    Would you listen to FREE again? Why?

    yes, so many good expamples and stories about business in today's online world.


    What other book might you compare FREE to and why?

    What would Google do?


    What does Chris Anderson bring to the story that you wouldn’t experience if you just read the book?

    I like to listen to his voice, he is a great story teller.


    If you could give FREE a new subtitle, what would it be?

    Free Lunch in the new World of online marketing.


    Any additional comments?

    well I say this book is a real jewel to read or listen to. You learn a lot and it gives you a great in depth knowledge of today's business models. Explained in a very easy to understand way even without having an MBA.
    The big exception in this AUDIO BOOK IS YOU GET VALUE FOR FREE!

    0 of 0 people found this review helpful
  •  
    Corie 12-17-13
    Corie 12-17-13
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    "Highly recommend"
    Would you listen to FREE again? Why?

    Yes, it was an interesting take on the free economy. I'm sure I missed some of the details.


    Any additional comments?

    The section on how piracy and counterfeiting can in some cases benefit the creator of the original product was particularly interesting.

    0 of 0 people found this review helpful
  •  
    Katya A new york 09-24-13
    Katya A new york 09-24-13
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    "For the fans of Freakonomics"

    Subjects of business and economics normally bore me to death but i couldn't put this book down-
    Great theory.
    Well supported points.
    A lot of examples among different industries.
    Interesting and useful ideas, easy to understand.

    I learnt a lot from it.

    0 of 0 people found this review helpful
  •  
    Robert FREEBURG, PA, United States 08-30-13
    Robert FREEBURG, PA, United States 08-30-13 Listener Since 1998
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    "He practices what he preaches"
    What was one of the most memorable moments of FREE?

    This guy walks the walk. He's convincing and well-documented.


    Have you listened to any of Chris Anderson’s other performances before? How does this one compare?

    I've never heard of Chris Anderson, but I'll be looking for him in future - which would never have happened if I had to pay for this.


    Was this a book you wanted to listen to all in one sitting?

    No - too much to absorb in one sitting. But I'll listen to it several times.


    Any additional comments?

    I don't do many reviews, but felt compelled to honor someone who puts himself out there for free.

    0 of 0 people found this review helpful
  •  
    M. J. Christensen Tucson, AZ. 07-28-13
    M. J. Christensen Tucson, AZ. 07-28-13 Member Since 2011
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    "Free Is As Free Does"

    Since this book was about the idea of free and especially its use in the internet age, it was a free download from Audible. Of special interest to me was the history of free in business - the marketing of Jello and Gillette razors for instance - where the makers creatively promoted their products. When the author presented economic theories, my mind began to wander, but that was only a tiny part of the book. I learned how the internet has changed the concept of free and that the pre-internet ways of making a profit may not apply anymore. The author's reading of his work was enthusiastic and he spoke in a clear voice; I do think he could have spoken a bit slower as I sometimes wanted a second to digest the thought. All in all, this was an informative listen and I'm happy I downloaded it.

    0 of 0 people found this review helpful
  •  
    Tim United States 07-19-13
    Tim United States 07-19-13 Member Since 2011

    I read nothing that is popular.

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    "Ended Up Paying"

    Even though I got "FREE" by Chris Anderson, I ended up giving him a donation for being an author. This is the best economic book in a long time because Chris Anderson explains the free model so well. He gives relevant examples from dot coms. Such as Google services, social media and open source software.

    The most interesting topic is digital piracy. As you get older and as time becomes an issue, you end up purchasing the digital good from a reputable site instead of down loading from somewhere else for free.

    Excellent book on the subject and I ended up paying for it because it was well written and explain. I have read my fair of business titles and bought many of them, but Anderson just explain in layman's terms where you understand the meaning of FREE.

    0 of 0 people found this review helpful

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