Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
©2009 Chris Anderson; (P)2009 Hyperion
"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)
I didn't expect much from a free book, but this one is excellent. Very informative and up-to-date.
An excellent foray into the concept of free and how the age of bytes makes the concept more relevant than ever before. The author approaches the topic from an economic, psychological, historical, technological, and marketing perspective. There's a lot to learn here.
Anderson makes the reader think and introduces a handful of interesting points, yet he wraps these ideas with layers of common sense and irrelevant tangents.
I received this book for "free", which just goes to show... You get what you pay for...
If you must listen to this book, I suggest you cut through the crap and buy the not-so-free abridged version.
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