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FREE: The Future of a Radical Price | [Chris Anderson]

FREE: The Future of a Radical Price

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.
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Publisher's Summary

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson; (P)2009 Hyperion

What the Critics Say

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (2403 )
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  •  
    Heather Glendale, CA, United States 11-22-09
    Heather Glendale, CA, United States 11-22-09 Member Since 2009
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    27
    3
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    Overall
    "really worth the listen"

    I didn't expect much from a free book, but this one is excellent. Very informative and up-to-date.

    0 of 1 people found this review helpful
  •  
    R USA 11-05-09
    R USA 11-05-09
    ratings
    REVIEWS
    1
    1
    Overall
    "Brilliant insights using a Free business model"

    The proof will be in the pudding. How many people will listen for free and how many will pay for the book? I recommend doing both.

    0 of 1 people found this review helpful
  •  
    Nina New York, NY, USA 11-02-09
    Nina New York, NY, USA 11-02-09
    HELPFUL VOTES
    15
    ratings
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    10
    10
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    0
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    Overall
    "Not bad"

    Okay to listen to...

    1 of 4 people found this review helpful
  •  
    Trae Memphis, TN, USA 10-02-09
    Trae Memphis, TN, USA 10-02-09
    ratings
    REVIEWS
    4
    2
    Overall
    "Thought Provoking"

    An excellent foray into the concept of free and how the age of bytes makes the concept more relevant than ever before. The author approaches the topic from an economic, psychological, historical, technological, and marketing perspective. There's a lot to learn here.

    0 of 1 people found this review helpful
  •  
    Patrick Omaha, NE, United States 09-30-09
    Patrick Omaha, NE, United States 09-30-09 Member Since 2001
    HELPFUL VOTES
    17
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    16
    3
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    Overall
    "Buy the Abridged Version!"

    Anderson makes the reader think and introduces a handful of interesting points, yet he wraps these ideas with layers of common sense and irrelevant tangents.

    I received this book for "free", which just goes to show... You get what you pay for...

    If you must listen to this book, I suggest you cut through the crap and buy the not-so-free abridged version.

    1 of 4 people found this review helpful
  •  
    Fran B Nashville, TN 05-19-10
    Fran B Nashville, TN 05-19-10
    HELPFUL VOTES
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    7
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    Overall
    "Great"

    I think the higher your IQ, the more you will enjoy. Very interesting.
    Craig

    0 of 2 people found this review helpful
  •  
    N.J 10-12-09
    N.J 10-12-09 Member Since 2009
    ratings
    REVIEWS
    15
    2
    Overall
    "Very good book, Audible should read this"

    Very good book, it would be nice if Audible would read this book. I'm canceling my audible subscription because I can't take the copy protection.

    0 of 2 people found this review helpful
  •  
    Don USA 07-08-09
    Don USA 07-08-09
    HELPFUL VOTES
    2
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    Overall
    "old news used before"

    Right: businesses charge premium rates to some and promote with free products

    2 of 20 people found this review helpful
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