
Epic Content Marketing
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Narrated by:
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Joe Pulizzi
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By:
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Joe Pulizzi
How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?
Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.
Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
©2014 Joe Pulizzi (P)2014 Joe PulizziListeners also enjoyed...




















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Would you listen to Epic Content Marketing again? Why?
Lots of great information in this audiobook that you can use with your marketing.Great audio book that any marketer should hear
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The content marketing Bible
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Supplement to Content Inc.
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I Should Have Started With This One...
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Great for Communications and Marketing Managers
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good read
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Epic Content Marketing
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Awesome Read!!
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Joe definitely understands the subject of marketing content and illustrates his expertise in this book. This being my second book from Joe now,.. I'd like to think I know a little bit as well. I've already had to refer back to a few things he covered here so it's already been worth it for me. If you've already read his other book as I have, then you'll notice some reoccurring subjects and perhaps a story or two will ring a "deja vu" bell for you. He is talking about the same subject matter... so expect it. This book definitely has it's own flavor so don't let that deter you.
Joe talks about discovering your niche and becoming the best in your niche market with an approach through social media as well as a number of different content mediums to give you a series of options for distributing your content. He shows you how to implement a plan to measure your effectiveness and how to analyze your gains and losses.
Recommended for anyone looking to market content in today's world. Tons of references to refer to outside this book with real world examples of strategies and techniques along with practical advice and solid information.
With all that said... if you've read marketing books before... the formula of building a mailing list and regularly releasing your own high quality content consistently will sound familiar. Good place to start if you're looking to tackle the subject but it shouldn't be your last stop either. Enjoyed listening to the book and will be referring back.
Excellent book for marketing content
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Would you consider the audio edition of Epic Content Marketing to be better than the print version?
Personally I prefer audio over print every time, but it seemed that there were a lot of visuals offered in the print version that I missed out on. All were available online, but I never looked at them.What did you like best about this story?
The topic of content marketing is one that I'm familiar with. However, this book gave me a lot of "ammo" to convince my team that content marketing is critical for our business.Did you have an extreme reaction to this book? Did it make you laugh or cry?
Laughed a few times. Pulizzi has a great sense of humor. Nothing that I can remember off hand. Was enjoyable to listen too.Any additional comments?
If you've read Content Inc you might not need to read this book. The two cover somewhat similar ground. However, if you are in the B2B industry this is likely more important than Content Inc. Epic Content mainly pitches the need for content marketing in today's business world. This is the kind of book I'd suggest to team members that don't "get it".Great for B2B companies
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