Learn to make your small business marketing as simple, effective, and affordable as duct tape.
In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook, you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps:
This audiobook provides proven, yet elegantly simple, tools to help you grow your small business.
©2011 John Jantsch (P)2011 Gildan Media Corp
Can a marketing book with advice for small business be too comprehensive? As an owner of a digital marketing firm that serves small business, I've seen too many businesses armed with "just enough information" feel confident enough to participate in marketing areas they should avoid altogether, or find help executing. Google Adwords is a great example. How does a fool make a small fortune using Google Adwords? Start with a large fortune. While I was impressed with the completeness of Jantsch research, many of the marketing areas he made sound simple, simply aren't simple. The businesses that I see succeeding today aren't those who know a little bit about a lot of marketing techniques, or those who use "tactical trial and error" as their strategy. Success belongs to businesses who know where customers come from, and structure marketing around that insight. I give this three stars for being comprehensive and well-organized. To get my 5 stars, I'd want better insights and more focus on strategy. That's what small businesses require today, not a little knowledge about everything.
I don't think I would.
I really don't think I want to.
No, his voice was a bit annoying, especially the high pitched whistle.
All the repetitive stuff in each chapter.
No I had a hard time taking notes about the resources mentioned in the book
Had read the book, thought the update was right on target.
Download quality is tinny
Someone who has never owned a business for themselves, and / or someone who has no marketing experience.
Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.
He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.
The who thing is not worth the paper / time. The author is our for only one thing, getting paid.
Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.
Very practical book with a couple of hundred marketing ideas! I love books like this that are real and no-nonsense.
A must-listen audio book!
This was a amazing book I learned more about marketing in this one book than I have in 15 years of running a very Successful Automotive shop. If You want a hand book of how to run your business marketing and grow you business than look no further John is A Rock star. If You follow his model for marketing and conduct your business in A ethical and upstanding manor and support your community their is no way you can fail!!!! Oh And use a marketing Calendar. I got this book in Audio form big bonus John has a very pleasant voice and is very fun and entertaining to listen to. I am on my 3rd listen to this book and learn something new every time. Thank You John.
Very relevant marketing ideas for today's small businesses. I typically listen to audio books during my commute but I found myself wanting to take notes while listening to this book. I will probably listen to this book again for follow up.
Blogger and business book reviewer for Success Reads.
John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.
"Excellent Book but Audible Sucks"
Be careful about buying from Audible.
I assumed that, as a company owned by Amazon I would have the same easy time as I do with music downloads.
But these downloads from Audible come in a special format that means you can't transfer over to your mp3 player unless it is one of those that work. My Sony Walkman doesn't.
Not good enough Amazon - you've built your reputation on high customer trust but experiences Audible could destroy it.
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