• Do You!

  • 12 Laws to Access the Power in You to Achieve Happiness and Success
  • By: Russell Simmons, Chris Morrow
  • Narrated by: Black Ice
  • Length: 4 hrs and 57 mins
  • 4.5 out of 5 stars (496 ratings)

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Do You!  By  cover art

Do You!

By: Russell Simmons, Chris Morrow
Narrated by: Black Ice
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Publisher's summary

Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such ground breaking ventures as Def Jam Records, Phat Farm, and Def Comedy Jam, in the process becoming known the world over as "The CEO of Hip Hop".

Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles, or laws, which he shares for the first time in this audio. In 12 steps, Russell reveals a path towards success that can be followed not only by those looking to duplicate his professional success, but by anyone struggling to realize a dream.

Those looking solely for advice on how to build up a bank account at the expense of personal integrity should probably look elsewhere. That's because these laws stem from the belief that all success, be it professional or personal, comes from a connection with your higher self. Using examples from his own experiences and observations, Russell demonstrates how tapping into that connection will allow you to get your mind right, find the motivation to start instead of stall, surround yourself with the right people, appreciate the power of hard work, and understand the power of karma.

But most importantly, this book will demonstrate how it's impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. That's a practice that is reflected in Russell's own work as a mentor and philanthropist and one that he promotes as fundamental to empowerment and success on every level.

Blending business insight, universal spiritual truths, and an inspired sense of purpose, Do You! crosses the lines of age, race, and background with wisdom that will lift you up and motivate you to pursue your vision.

©2007 Russell Simmons (P)2007 Penguin Audio, a member of Penguin Group (USA) Inc. All rights reserved.

Critic reviews

"I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and that's the ultimate businessperson." (Donald Trump)
"Russell Simmons, the original and eternal Hip-Hop Mogul, is one of the most innovative and influential figures in modern American business and culture." (The New York Times)
"Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do." (Jay-Z)

What listeners say about Do You!

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Love it

This is an excellent book! I'm so grateful that I downloaded it! I will definitely be encouraging others to purchase Russell Simmons' books.

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Loved this book!

I am a 44 year old white female that found this book to be very inspirational! These are the same laws my parents taught us growing up!

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I’m a fan of Russell Simmons books

I’ve actually read two other books of his , this was the first one I’ve listened to. I identify with his mentality , being that I grew up in the hip hop culture . Some of these things are basic principles , but there are a few practices I will be adding or have recently added in my day to day life and have seen results . I’d recommend this book , to people trying to refine routines or behaviors , especially people trying to refine their approach and perspective when dealing with other people.

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Truth be told...

This audiobook is amazing. I already agree with Russell on several things, like vegetarianism, yoga, truth, etc. But the book also introduced me to several new concepts that has already been useful for me. In fact, my psychologist remarked I was much more focused and targetted now. Which is great. Get this audiobook, and spit some truth;-)

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    4 out of 5 stars

DO U

Excellent, all the way around. The wisdom of selecting "Black Ice" a poet from Def Poetry to deliver. Genuis, is revealed unselfishly. a must read for every black man on the planet. I really enjoyed learning about what makes cats like that tic.

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Incredible!!!

If you could sum up Do You! in three words, what would they be?

Empowering!! Educational!

What did you like best about this story?

The Origin of Hip-Hop, the pitfalls of business, and the incredible upswing that can happen when you "DO YOU" to overcome obstacles.

Which scene was your favorite?

The Part Where He Describes his ordeal with "Brian "Baby Williams" of Cash Money, and how he slipped on not signing "OUTKAST"

If you were to make a film of this book, what would be the tag line be?

Not Sure Yet!! Good Question!

Any additional comments?

Buy The Book, Listen to it often. It's Not A Book About "How To Get Rich Quick", however, it is an actual blue print to long term wealth and riches.

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Inspiring

I have listen to this book about 4 times now and each time I catch something I missed before. A great inspiring book.

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Powerful!

This book brought so much change in my perspective to think differently! Def a positive, motivating read! Must read

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Open and honest

I like the open and honest sharing in the book. This gave me a feeling of one on one conversation.

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This book was just what I needed!

Russell Simmons has always represented authenticity and truth. I'm listening again for clarity. My favorite line in the book is "Financial literacy, economic empowerment and wealth building are the last leg of the Civil Rights Movement!

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