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Disruptive Marketing Audiobook

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

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Publisher's Summary

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.

But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....

  • Where selling is dead, but ongoing conversation thrives
  • Where consumers generate the best content about brands
  • Where people tune out noise and listen to feelings
  • Where curiosity leads the marketing team
  • Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.

©2016 Geoffrey Colon (P)2016 Gildan Media LLC

What Members Say

Average Customer Rating

4.5 (24 )
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4.6 (21 )
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Performance
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  •  
    Nathanael 10-27-16
    Nathanael 10-27-16 Member Since 2016
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "shake the disease"

    inspirational....yup. Both eye-opening and confirming. This book pushes me to take steps and spread the word.

    non-marketeer Nate

    0 of 0 people found this review helpful
  •  
    Cortney 08-24-16
    Cortney 08-24-16
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "The Future of Marketing"
    Would you consider the audio edition of Disruptive Marketing to be better than the print version?

    I believe it could be enjoyed in print or audio. The author tailors the story with listeners in mind so it is easy to follow, and his voice is not annoying.


    What does Geoffrey Colon bring to the story that you wouldn’t experience if you just read the book?

    Geoffrey Colon tells personal stories throughout the book so it adds to the stories when you can actually hear his voice.


    Was there a moment in the book that particularly moved you?

    I enjoyed hearing about his projections of future marketing tactics, which helped shape your mind to be a forward thinker.


    Any additional comments?

    This is a great book for students who are going into marketing or professionals that are looking to shake things up.

    0 of 0 people found this review helpful
  •  
    Ashveer 08-22-16
    Ashveer 08-22-16 Member Since 2016
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    2
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    "good read / listen"

    I would definitely recommend this listen to someone who wants to broaden their horizons on marketing and forward thinking

    0 of 1 people found this review helpful
  •  
    D. Rickard 08-15-16
    D. Rickard 08-15-16 Member Since 2016
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    "Well thought out deep dive into disruption"

    Colon takes a deep dive into the infrastructure of "the norm" and carefully plots out the paths of disruptive behavior. He takes time to explain scenarios he has experienced and the outcomes his disruptive behavior has affected.

    This book is ideal for those who want to think differently, but just need some guidance towards that first step.

    Pick it up, listen to it, reflect, learn...then listen to it again.

    0 of 1 people found this review helpful

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