©2011 Josh Linkner (P)2011 Dreamscape Media, LLC
"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking - and those who take it will also have a lot of fun along the way." (Bill Ford, executive chairman, Ford Motor Company)
"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will." (Seth Godin, author, Linchpin and Purple Cow)
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential." (Hon. Jennifer M. Granholm, governor, State of Michigan)
I think even if you don't consider yourself as a creative person. The book will serve you well to understand the landscape of creativity and lay down a structure to harness your own as well as your teams/ organisation's creativity. Once you understand the core concepts, you can get creative and adapt it to your creative project or organisation. Information presented is quite dense and may require you to listen to it multiple times so don't forget to place and document bookmarks. Goodluck!
This book has many good ideas for business owners or managers.
I would recomend this book to anyone trying to increase his or her creativity.
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