We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Design to Grow Audiobook

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)

Regular Price:$26.59
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

In today's world, every company is at risk of having a "Kodak Moment" - watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

©2015 David Butler and Linda Tischler (P)2015 Tantor

What the Critics Say

"Drawing on this experience, he and Tischler walk readers through how to design for agility and speed." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (17 )
5 star
 (8)
4 star
 (5)
3 star
 (3)
2 star
 (0)
1 star
 (1)
Overall
4.1 (15 )
5 star
 (8)
4 star
 (3)
3 star
 (3)
2 star
 (0)
1 star
 (1)
Story
4.1 (15 )
5 star
 (7)
4 star
 (4)
3 star
 (2)
2 star
 (2)
1 star
 (0)
Performance
Sort by:
  •  
    Desiree 06-01-16
    Desiree 06-01-16
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Engaging & Interesting"

    Loved the real world examples from a brand we're all familiar with. The narrator took some getting used to, but by the end his voice was soothing and added depth to the content.

    0 of 0 people found this review helpful
  •  
    nicholas hork 05-06-15 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Great content, difficult narration"

    The content is fantastic, but the narrator is not a good fit for the tone of the book. It was hard to get through the entire thing while he made it feel a bit cheesy.

    This is a great book for anyone who is building a startup, or wants to learn how to make their business more agile.

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.