Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
©2013 Chip Heath and Dan Heath (P)2013 Random House Audio
I found the practical steps very useful.
Just knowing the biases we have and the stats on just improving the process of decision making by involving more people makes a big difference was very useful advice.
The fact that billion dollar decisions were made w/ out even counter points being made due to confirmation bias.
Even asking people to come up w/ more than one choice so they dont get attached to a single choice.
Lots of insights ... now which audible book to buy next ... try to avoid the familiarity bias ...
Usable, memorable, information.
To do or not to do isn't a decision. Widen the question, think of 13 things to do in addition to, or instead of not doing.
This is Chip Heath and Dan Heath's third book. It's as valuable as the first. Can't wait for the fourth!
I have nothing to offer anyone except my own confusion.
Yes, if only because I can imagine the information provided in Decisive may have been a little dry for text.
this is an odd question for a non fiction informative book.
It's a good book on the various methods people go through when making important decisions, and minor tweaks that can be made to that process to help yourself make more informed decisions.
This book is full of strategies and tools to help you make, and to lead others to make better decisions. The WRAP process is simple and can be applied to any complex decision from your personal or professional life. As usual, the Heath Brothers provide relatable, evidence based stories, from Zappos to teen dating to patient care, to help bring their insights to life. Kaleo Griffith delivers the work well and is clearly engaged with the topics.
My favorite tools from the book were "10/10/10", the "best friend" question, the "successors" question and the "book ending" ideas. I actually found so many applicable ideas that I bought the physical book, so I can reference it later.
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