Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
©2013 Chip Heath and Dan Heath (P)2013 Random House Audio
I always like to listen to new ways of looking & solving problems. I really felt I got my credits worth with this book. I even bought the hardcover because I wanted to look up some of the suggestions and references. It is a book I will keep on my desk.
I really liked the stories told about Franklin and the corporate stories. They made their case for their decision making process. I am not in corporate or social science business, but I know this will help me in my personal life as well as business.
I liked his voice for this book. It was easy to listen to. Very smooth. I am glad he didn't rush or go fast because there are many points that need to "sink-in". I would listen to a book narrated by K. Griffith again
All the stories were so interesting and the fact that they are true just made it better.
Anyone wanting a "leg up" in business and the decision making process needs and should read this book. Now I want to listen to their other 2 books.
I found the practical steps very useful.
Just knowing the biases we have and the stats on just improving the process of decision making by involving more people makes a big difference was very useful advice.
The fact that billion dollar decisions were made w/ out even counter points being made due to confirmation bias.
Even asking people to come up w/ more than one choice so they dont get attached to a single choice.
Lots of insights ... now which audible book to buy next ... try to avoid the familiarity bias ...
Usable, memorable, information.
To do or not to do isn't a decision. Widen the question, think of 13 things to do in addition to, or instead of not doing.
This is Chip Heath and Dan Heath's third book. It's as valuable as the first. Can't wait for the fourth!
I have nothing to offer anyone except my own confusion.
Yes, if only because I can imagine the information provided in Decisive may have been a little dry for text.
this is an odd question for a non fiction informative book.
It's a good book on the various methods people go through when making important decisions, and minor tweaks that can be made to that process to help yourself make more informed decisions.
Once upon a time our OM (Owner & Manager) team occasionally struggled with decisions. OM meetings would rely on some information, recent emotions, incomplete research and un-brainstormed ideas. While many great things were accomplished due to the talent of the team, there were also some things that didn't work out as well.
One day the team decided to read DECISIVE by Dan & Chip Heath.
Because of that they learned the 4 steps of a better decision making process that quickly became a part of their language.
Because of that they were able to better coach their teams on how to make better decisions in their daily activities which increased their efficiency and success.
Until finally the whole organization was able to consistently make better complex decisions to achieve greatnesses and increased profitability.
This book is full of strategies and tools to help you make, and to lead others to make better decisions. The WRAP process is simple and can be applied to any complex decision from your personal or professional life. As usual, the Heath Brothers provide relatable, evidence based stories, from Zappos to teen dating to patient care, to help bring their insights to life. Kaleo Griffith delivers the work well and is clearly engaged with the topics.
My favorite tools from the book were "10/10/10", the "best friend" question, the "successors" question and the "book ending" ideas. I actually found so many applicable ideas that I bought the physical book, so I can reference it later.
Sure, I'd love to hear your story....
I've never figured out how people can so cleanly separate the personal and the professional, so this business book really appeals to me because it can benefit both. It's told with lots of examples and in a easily digestible style so that it doesn't come across as either a text book, or in a please-fix-me-I'm-broken way. About two thirds of the way through I stopped and used the technique they had just talked about to apply it to an honest to goodness issue I was having - -and dang it if I don't feel like I've got a good solution in the bag. Definitely worth the credit I spent on it if only for helping to remove one nagging doubt from the sackful of other doubts. The narrator is pleasant and helps to keep the appropriate pace.
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