The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe Pulizzi
I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.
This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.
I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.
Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.
Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.
Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.
The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.
There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.
It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.
Yes, listen to the first couple of chapters and then stop. Everything else is super repetitive or fluff, he is elaborates on the same stories repeatedly.
I wasn't exactly sure what content marketing was but I was intrigued when I saw the title of the book come up when searching for new business titles on Audible. After reading the summary, I figured it was worth a shot. Content Inc. takes a different and very intriguing approach to building a business through the one thing people can't copy, your original content. While it can seem overwhelming to undertake at times, I'm excited about starting my content journey with my clothing company. It could be a vital ingredient to spur some additional growth.
I listened to Joe's book twice. Like he mentions in the book it's useful for a renge of people - from those getting familiar with what content marketing is to those looking for actionable tips on improving their efforts. As Joe mentioned the book is geared towards entrepreneurs but corporate communicators will find large portions of it relevant and useful.
Most memorable- it's hard to say. I have a 4 pages of notebook paper filled with tips, ideas, websites to visit, and more. I recently changed platforms for my business and figured my audience would transfer. When they didn't, I realized something needed to change. Joe Pulizzi made my mistakes incredibly clear. I can't wait to get started on some of these new ideas.
He seems so clear and direct, while still sounding friendly and helpful. Makes me think I'd love to just sit down and talk to him over a cup of coffee.
There are some books I really think that just did not fit an audiobook style. At least for me this is the kind of book that is better read with pen in hand to take notes on than listening to while driving down the road.
"Decent, but could be better"
I enjoyed it and nice narration but i did feel some of the advice was maybe a bit unrealistic - either that or maybe just too centred on the US markets or something? Decent book tho
the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.
"A Most for any Content Marketers! "
Excellent listen. Very insightful and I took a lot from Joe's words. I will certainly be implementing a large proportion of what was discussed in the audiobook to my current business. A must listen for any Content Marketers!
"Good general info"
Narrator difficult to listen to. Good general info, too many ads. Bottom line is do not expect success overnight, it will take years.
It has re- invigorated me to look at my blog and refine my niche into something that is in line with my passions but also of massive value to my readers.
a very insightful overview of what it takes to get a content marketing programme up and running.
"The best content marketing book you will ever buy"
This book is engaging from start to finish and my favourite marketing book by far (& I have lots of them!)
"content is king - Joe shows how"
Joe shows how you can build a fantastic business around content. this has given me fantastic ideas for scaling my business.
"nothing new, even to a newbie like me. 20 words,"
so I can' review with less than 20 words? I wasted my time listening to a guy promoting his busness and now I must write more than 20 words for my review to be posted? Thank you Audible Not!!
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