This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review. This audiobook emphasizes that operational effectiveness is not strategy, that strategy rests on unique activities done by the organization, strategic positioning, the entrepreneurial edge, generic and specific strategies, that sustainable strategic positions require trade offs, that proper fit drives both competitive advantage and sustainability, rediscovering focused strategies, the failure of blurred and straddled strategies, the growth trap, that profitable growth is often niche oriented, the role of leadership in creating and maintaining clear strategies, and that the new entrant and new company advantage is executing clear strategies.
©2010 Michael Porter (P)2010 Christina Brown
Rich Berning, MD
I struggled to listen all the way to the end of this book. The subject matter is presented pretty dryly- more like a college thesis paper- and clearly not a
Blue Ocean Strategy
Absolutely not. I have read the original article by Porter at the HBR magazine. I wanted to have the text in audio to listen to it again and reinforce concepts while driving. However, the reading is rather poor, the voice of the reader is monotonous, there is no sound editing, the noise of the cracking chair of the reader in the background distracts and, overall, the audio quality is not satisfying.
The contents. Michael Porter's ideas are very useful and powerful
The reading is disapassionate and rather poor, the voice of the reader is monotonous, there is no sound editing (e.g. a sound indicating a change of section), the noise of the cracking chair of the reader in the background speaks of sloppiness in the recording process and, overall, the audio quality is not satisfying as the driving normal sounds require high quality of the recording.
No. The monotonous reading was a deterrant of this. Only the qaulity of the contents prevented me from not finishing the audiobook.
Michael Porter's work deserves much better audiobook quality!.
This article is very difficult to listen to. The audio quality is poor; there is echo and editing remarks throughout. The narrator is lifeless.
This is a seminal work in academics and it should be better wrought.
A woman woul dbe better suited to narrate the text.
This is a seminal work in academics.
Technology has certainly improved enough to make this technically more acceptable.
I'm a big fan of Michael Porter and this was a broad overview of his concepts. As far as business books, Competitive Strategy is a must-read (listen).
Despite excellent content, I could not get over the fact that he continually pronounced "Ikea" as aye-a-KEY-a. Did the editor not understand how this should be pronounced? One time would be tolerable. Twenty mispronounciations was a distraction. The sound is also of low quality though this is more a production issue than the narrator.
I would like to say it was an extremely positive reaction, which it may have been had the narrator not sounded like he was reading out loud in my bathroom, but the poor production and performance distracted from the content. I'll never see another Ikea store again without thinking of this book...based solely on the way the narrator pronounced it. So I guess that is a positive for Ikea.
Despite the performance, I would recommend the book. It's a short listen, and the content is excellent.
I couldn't get over the pronunciation of Ikea. The recording sounded like it was done with an old-school tape recorder. Other than that, for $2 its good to hear a classic.
I did not care for his performance on this one.
I cannot finish listening to this book - compared to the several other books I have listened to via audible, this one stands out in poor quality of the record, for two reasons: First, and mainly, there is an issue with the volume of the narrator's voice. It has not been adjusted in post-production for a uniform level of 'loudness' it seems. So, with a new chapter for example, the narrator starts rather loud and later quiets down a bit - so you adjust your volume settings - and then you get 'screamed at' in loud volume again at the beginning of the next chapter, or where there is a cut in the record when the narrator started again after a break or so. This is very annoying, especially if you are listening to this in headphones.Second, The narrator's performance is just worse than any other I have come across so far. His presentation is a lot more monotonous, making it harder to stay focused on what he is saying. It sounds as though he is totally disengaged with the content of what he is saying.I am going to have to look for another source on Porter.
I do not recommend this particular item.
"Grating voice, brilliant content"
Sorry Mr Brown, your enthusiasm for your subject is not conveyed in your vocal delivery. Such a pity. The brilliance of the analysis deserves to be conveyed with passion and vibrancy, not in a nasal twang with a strange background echo.
On second listening (I was hypnotised to sleep on the first), I found the content everything I had hoped.
Porter challenges the modern shibolleths of process and continuous improvement in favour of radically strategic free-thinking. Listen and weep for the years of conventionality that creates "anti-competition".
"Narration Poor, content useful"
Make sure you listen to the sample before buying this. It is not the usual high quality that survives audibles quality control - which in this instance is ironic
"Killer strategy guidance"
I cannot get enough of this very clear book. It has assisted me in all of my strategic thinking and planning for my company and beyond!
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