This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review. This audiobook emphasizes that operational effectiveness is not strategy, that strategy rests on unique activities done by the organization, strategic positioning, the entrepreneurial edge, generic and specific strategies, that sustainable strategic positions require trade offs, that proper fit drives both competitive advantage and sustainability, rediscovering focused strategies, the failure of blurred and straddled strategies, the growth trap, that profitable growth is often niche oriented, the role of leadership in creating and maintaining clear strategies, and that the new entrant and new company advantage is executing clear strategies.
©2010 Michael Porter (P)2010 Christina Brown
Rich Berning, MD
I struggled to listen all the way to the end of this book. The subject matter is presented pretty dryly- more like a college thesis paper- and clearly not a
Blue Ocean Strategy
Absolutely not. I have read the original article by Porter at the HBR magazine. I wanted to have the text in audio to listen to it again and reinforce concepts while driving. However, the reading is rather poor, the voice of the reader is monotonous, there is no sound editing, the noise of the cracking chair of the reader in the background distracts and, overall, the audio quality is not satisfying.
The contents. Michael Porter's ideas are very useful and powerful
The reading is disapassionate and rather poor, the voice of the reader is monotonous, there is no sound editing (e.g. a sound indicating a change of section), the noise of the cracking chair of the reader in the background speaks of sloppiness in the recording process and, overall, the audio quality is not satisfying as the driving normal sounds require high quality of the recording.
No. The monotonous reading was a deterrant of this. Only the qaulity of the contents prevented me from not finishing the audiobook.
Michael Porter's work deserves much better audiobook quality!.
This article is very difficult to listen to. The audio quality is poor; there is echo and editing remarks throughout. The narrator is lifeless.
This is a seminal work in academics and it should be better wrought.
A woman woul dbe better suited to narrate the text.
This is a seminal work in academics.
Technology has certainly improved enough to make this technically more acceptable.
I'm a big fan of Michael Porter and this was a broad overview of his concepts. As far as business books, Competitive Strategy is a must-read (listen).
Despite excellent content, I could not get over the fact that he continually pronounced "Ikea" as aye-a-KEY-a. Did the editor not understand how this should be pronounced? One time would be tolerable. Twenty mispronounciations was a distraction. The sound is also of low quality though this is more a production issue than the narrator.
I would like to say it was an extremely positive reaction, which it may have been had the narrator not sounded like he was reading out loud in my bathroom, but the poor production and performance distracted from the content. I'll never see another Ikea store again without thinking of this book...based solely on the way the narrator pronounced it. So I guess that is a positive for Ikea.
Despite the performance, I would recommend the book. It's a short listen, and the content is excellent.
I couldn't get over the pronunciation of Ikea. The recording sounded like it was done with an old-school tape recorder. Other than that, for $2 its good to hear a classic.
I did not care for his performance on this one.
Find someone other than Peter from Family Guy to handle the performance.
Great content and brief reminders of Porter's work.
This is the second Porter Audible book that I've read that has had some challenging reviews of the performer. I didn't mind the (albeit slightly quirky) performer from Understanding Michael Porter but this one was pretty intolerable.
Porter may need a publicist.
Audible may wish to scrutinize performances for the sake of quality and brand.
The book, although short, is very enlightening.
However, the audio quality is a bit lacking, it sounds like an old cassette (you can even hear the "click" sound at the end of each chapter.
The sound was recorded in mono, not stereo, so that was bad. I found it difficult to want to listen to this reader drone on and on. You could hear his chair squeak when he moved. The sound quality was akin to that of recording something on a tape recorder in your basement with a tape recorder from the 80's. My voice mail has higher quality audio than this. All of these items make this a fairly amateur attempt at this reading.
Don't spend your time or money on this. I'm sure the content is good because Porter wrote it, but I won't find out from this audible recording because I couldn't take more than 10 minutes of it.
"Narration Poor, content useful"
Make sure you listen to the sample before buying this. It is not the usual high quality that survives audibles quality control - which in this instance is ironic
"Killer strategy guidance"
I cannot get enough of this very clear book. It has assisted me in all of my strategic thinking and planning for my company and beyond!
"Grating voice, brilliant content"
Sorry Mr Brown, your enthusiasm for your subject is not conveyed in your vocal delivery. Such a pity. The brilliance of the analysis deserves to be conveyed with passion and vibrancy, not in a nasal twang with a strange background echo.
On second listening (I was hypnotised to sleep on the first), I found the content everything I had hoped.
Porter challenges the modern shibolleths of process and continuous improvement in favour of radically strategic free-thinking. Listen and weep for the years of conventionality that creates "anti-competition".
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