This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review. This audiobook emphasizes that operational effectiveness is not strategy, that strategy rests on unique activities done by the organization, strategic positioning, the entrepreneurial edge, generic and specific strategies, that sustainable strategic positions require trade offs, that proper fit drives both competitive advantage and sustainability, rediscovering focused strategies, the failure of blurred and straddled strategies, the growth trap, that profitable growth is often niche oriented, the role of leadership in creating and maintaining clear strategies, and that the new entrant and new company advantage is executing clear strategies.
©2010 Michael Porter (P)2010 Christina Brown
Absolutely not. I have read the original article by Porter at the HBR magazine. I wanted to have the text in audio to listen to it again and reinforce concepts while driving. However, the reading is rather poor, the voice of the reader is monotonous, there is no sound editing, the noise of the cracking chair of the reader in the background distracts and, overall, the audio quality is not satisfying.
The contents. Michael Porter's ideas are very useful and powerful
The reading is disapassionate and rather poor, the voice of the reader is monotonous, there is no sound editing (e.g. a sound indicating a change of section), the noise of the cracking chair of the reader in the background speaks of sloppiness in the recording process and, overall, the audio quality is not satisfying as the driving normal sounds require high quality of the recording.
No. The monotonous reading was a deterrant of this. Only the qaulity of the contents prevented me from not finishing the audiobook.
Michael Porter's work deserves much better audiobook quality!.
Rich Berning, MD
I struggled to listen all the way to the end of this book. The subject matter is presented pretty dryly- more like a college thesis paper- and clearly not a
Blue Ocean Strategy
This article is very difficult to listen to. The audio quality is poor; there is echo and editing remarks throughout. The narrator is lifeless.
This is a seminal work in academics and it should be better wrought.
A woman woul dbe better suited to narrate the text.
This is a seminal work in academics.
Technology has certainly improved enough to make this technically more acceptable.
I'm a big fan of Michael Porter and this was a broad overview of his concepts. As far as business books, Competitive Strategy is a must-read (listen).
Despite excellent content, I could not get over the fact that he continually pronounced "Ikea" as aye-a-KEY-a. Did the editor not understand how this should be pronounced? One time would be tolerable. Twenty mispronounciations was a distraction. The sound is also of low quality though this is more a production issue than the narrator.
I would like to say it was an extremely positive reaction, which it may have been had the narrator not sounded like he was reading out loud in my bathroom, but the poor production and performance distracted from the content. I'll never see another Ikea store again without thinking of this book...based solely on the way the narrator pronounced it. So I guess that is a positive for Ikea.
Despite the performance, I would recommend the book. It's a short listen, and the content is excellent.
I couldn't get over the pronunciation of Ikea. The recording sounded like it was done with an old-school tape recorder. Other than that, for $2 its good to hear a classic.
I did not care for his performance on this one.
This is an good review of Porters work in Strategy. A great way to keep up while you are driving to work.
This is clearly not a professionally recorded audiobook but sounds like some guy (unfortunately a very poor reader) recorded this in his basement with amateur recording equipment.
Nothing by this person. Too bad Michael Porter's great work is being treated so poorly for someone to make a quick buck (unfortunately including mine).
Someone with a sense of vocal tone and inflection who knows how to read aloud for effectiveness.
Michael Porter's great content is the only redeeming quality
I know this book very well and was thrilled at the idea of getting a high quality narrated version of this important text. Unfortunately this recording is no better than if I had read the book aloud to myself in front of a recording device.
Professional narration with significantly improved audio controls, the narration is relatively poor and the audio quality is very hollow
The beginning moved me to write an unfortunately negative review
I wish this was better I don't know if I will be able to have the patience to listen to this for more than a little time.
Not very insightful, and it seemed to rarely finish a full thought and dive deeply into the subject at hand.
The recording quality is terrible. It sounds like the it was recorded in the narrator's kitchen. It was a chore to just get through the book.
"Start With Why" is a more indepth and much better performed book that covers all of the same ideas with more fleshed out thoughts and follow-up.
"Narration Poor, content useful"
Make sure you listen to the sample before buying this. It is not the usual high quality that survives audibles quality control - which in this instance is ironic
"Grating voice, brilliant content"
Sorry Mr Brown, your enthusiasm for your subject is not conveyed in your vocal delivery. Such a pity. The brilliance of the analysis deserves to be conveyed with passion and vibrancy, not in a nasal twang with a strange background echo.
On second listening (I was hypnotised to sleep on the first), I found the content everything I had hoped.
Porter challenges the modern shibolleths of process and continuous improvement in favour of radically strategic free-thinking. Listen and weep for the years of conventionality that creates "anti-competition".
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