What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars. Not only will you discover the "secrets" of buying new customers at great prices for your business, you'll turn your company into a "customer buying machine" that:
Chasing new customers is the old way of "business as usual". Buying Customers is the new way of "business unusual".... One that will not only transform your own company, but your entire way of thinking about business forever!
©2012 The Truth LLC (P)2013 Brook Forest Voices
The content is good, but not suited to audio. I found myself wanting to highlight, underline, re-do, check and compare the equations he was describing, but they got away from me too fast. Certainly no good while driving.
I'm looking for "Good to Great" or Michael Porters "Five Forces". Hoping the latter isn't like this one and needs to be paper based. Best I read the other reviews!
The narration was fine, certainly not annoying.
Buy the paper book!
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
If you are an experienced marketer, this book is not for you. The concepts described in this book are what I would expect any good marketer to dominate: Lifetime Customer Value, conversion rates, testimonials, etc. So I did not learn much (if anything) from this book.
However, if you are a business owner and don't have a marketer on staff, this book does a pretty good job at explaining the basics of marketing in a very clear and practical way. Any business owner should be apple to apply lessons in this book to improve his or her business and do a better job in buying customers, therefore growing his or her company.
It was easy to apply to my business. Had many Ahha Moments.
Even though I know he was just a narrator...he sounded like he really knew business and was excited to share his knowledge with others.
Do not waste your $5 on this book it was so elementary I had to stop listening. The voice of the narrator was so hard to listen to as if he was trying too hard to make his voice sound deeper. Between the lack of useful material and the annoying voice this book should not have even been published. Do not waste your time you will be very dissapointed.
Anyone he should not be aloud to ever narrate again!
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