Develop and harness a powerful, sustainable word-of-mouth movement.
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement.
Describes 10 lessons to master and create a powerful, sustainable movement.
The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.
©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.
Great examples, easily understood, great variety. Love the stories behind the brands and their movements.
Will definitely put these ideas to use.
Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns
none stood out so much beyond any others
Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful
a few did
good for anyone with even a little of the social-entrepreneur bent
An avid learner and therefore, lover of non-fiction works, specifically about business, marketing and sales.
I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.
I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.
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