In this extensively revised new edition of one of the pioneering and best-selling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold.
©2011 David McNally and Karl Speak (P)2012 Berrett-Koehler Publishers
I enjoy reading fantasy, science fiction, and horror the most. To improve, I read about language, psychology, spirituality, and art. I read about computer science and business for professional reasons.
I found this quick read a great mix of marketing, psychology of personality, and personal development. Rather than focusing on products or services, this book focuses on how to ponder, develop, market, and maintain personal values and characteristics. While the book was focused mainly on business environments, a large amount of the personality traits and skills are useful outside of work too. Personalities aside, this book certainly isn't an all around solution to marketing, but the topics and techniques can lead to enhanced and individualized mentalities and perspectives.
I would try another book from the authors, but that narrator needs not narrate any more. His reading is choppy, it almost sounds like he doesn't know how to read. He has no personality. It's obvious he was chose to narrate because of his deep voice, but he isnot good at this at all.
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