In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.
In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products.
What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
©2013 Shel Israel (P)2013 Shel Israel
I am glad for the audio version of this book. I think that if I were reading it it might be dry. Narration kept me involved.
Future Presently Here
Thinking fast and Slow by Daniel Kahneman. Daniel Kahneman explores humanities tendencies and their biases. I suppose the technology that Scoble and Israel explore is learning these biases proposed by Kahneman, and making our human experience more convenient, data-driven, and empirical.
My favorite scene was the portion of the book that describes the Alohar mobile platform. It's companies like that that offer a peek into the future.
Scoble and Isreal have a lot to say and many interesting points we should all think about. However, the organization and delivery of this book made it borderline impossible for me to follow.
Technology,Evolution, Future Predictions
Big Brother is here and how we embrace him.
I get a lot of car time. Audio books allow me to learn while in motion. It takes a good narrator to keep things moving. Otherwise I may not have bought this book to read.
I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.
It is a great book. But, it will have a short shelf life. I a couple of years the references will be outdated. Read it -- Or, hear it -- Now! The short shelf life is the only reason I gave it 4 stars instead of 5.
Because there is so much available free content -- posts, blogs, tweets, etc, consumers have high expectations for the quality of paid content. If a consumer invests time and money in an audio book, he should expect deeper analysis and insights than what can be found in the average social media rant or rave.
I give it at least two stars because Scoble and Israel introduce some major forces working today to fundamentally alter how we interact with our devices, our data and each other. But the book disappoints because it is not fleshed out with insights and details to challenge preconceptions are build cases for alternate perspectives. An entire section of the Google Glass chapter is devoted to recalling how the authors shared a prototype of Glass with strangers and how the strangers smiled when they tried it. They smiled after 60 seconds of trying it?!? That's what you got? That entire experiment can be reduced to a single post. Why did they smile? And didn't anyone frown? This kind of lightweight journalism is abundant on the free Internet so there's no need to pay for it.
It was very well researched and impartial. They took their time to really look hard at all sides of this subject.
not sure as this is the first book of this kind for me.
He is very easy to understand. Very clear.
Upsize me meets the tech world
If you have an interest in where we are going with all things tech and social. Read this book.
If you have an interest in Big Data.
Read this book.
If you have concerns about your privacy in today's world.
Read this book.
Hacker obsessed with the mind and the future.
Really awesome set of observations from Robert Scoble. Excited about the possibilities that will arise as more and more contextual data is gathered about individuals. No need to fear it but to adapt and grow by taking advantage of all this data about ourselves.
I would, because it's a lot of foreshadowing of technical educational stuff that you may miss the first time around, since a little may be over one's head. But it's got great value, so a second listen at some point in time would be worth it.
It's somewhat dry material, but Jeffrey Kafer did a nice consistent job with it. He's got a nice cadence for this subject matter.
I'm an audiobook narrator and I listen to a lot of audiobooks. Happy to share my thoughts on books I've enjoyed.
Yes. This book was really enlightening in terms of where we've been, where we are and where we're headed.
Jeff's narration of this title was easy to listen to, well paced and intelligent.
If you want to get a clear understanding of the state of our digital world, this book is a worthwhile listen.
The content. Scoble and Israel are well-qualified to speak on the state of technology and where it is heading. I have enjoyed following Scoble's career and this book is a great extension of his career.
Jeffrey sounds professional and is enjoyable to listen to.
Yes, The book is intriguing. It keeps moving and each facet of technology is more interesting than the last. I found many new "apps" and gadgets to research and explore. I loved it.
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