As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
This book features over 40 illustrative examples of crowdfunding campaigns. Some succeeded wildly - like the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board-game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more.
But he insists it's not just about the money - if you follow Stegmaier's advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbooks - communicate regularly with them, ask their opinions, attend to their needs - they'll become advocates as well as funders, exponentially increasing your and your projects' chances of succeeding.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2015 Jamey Stegmaier (P)2015 Jamey Stegmaier
Couldn't read through this fast enough. It is an onslaught of tremendous information! Read this now.
How often do you read a book that answer is exactly the questions you wanted to ask and then some you didn't know you needed.
Jamey's book does all that and more. Be sure to check it out if you're going to start your own Kickstarter -- you won't be sorry.
This book does a good job of covering crowdfunding of boardgames for Kickstarter only. The author did make some generic advice but the majority of the examples were boardgames. Very little on technology projects for example. He lists other crowdfunding sites at the beginning but the rest of the book is all kickstarter. He covers some things thoroughly, such as how to set up a shipping distribution network to cover Europe and Asia (ship palettes of product to Amazon Fulfillment centers). In many other areas, the book could have been more complete. For example it offers some advice on what to put in a promotional video and how long to make it . It says nothing about how to produce such a video.
For boardgame creators, this book is quite a valuable resource.
Seriously great tips for anyone who is thinking of starting a crowdfunding campaign for any reason! Do yourself a favor and learn from Jamey'Jamey ' s experience before you even launch a campaign.
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