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A Branded World: Adventures in Public Relations and the Creation of Superbrands | [Michael Levine]

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
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Publisher's Summary

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

©2003 Michael Levine; (P)2003 Blackstone Audiobooks

What Members Say

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  •  
    Victor Bellevue, WA, USA 07-24-05
    Victor Bellevue, WA, USA 07-24-05 Member Since 2005
    HELPFUL VOTES
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    "Unless you are in PR....."

    I would skip this book. The author is clearly deep rooted in PR, so sooner or later everything goes back to PR. How PR is great, how PR builds brands, how PR helped his Hollywood client. This is one long and boring book only a PR man could love.

    6 of 7 people found this review helpful
  •  
    Brenda Gauteng, South Africa 04-23-12
    Brenda Gauteng, South Africa 04-23-12 Member Since 2012
    HELPFUL VOTES
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    "Would not recommend it"
    Is there anything you would change about this book?

    The narrator.


    What was most disappointing about Michael Levine’s story?

    Overall, the story wasn't bad.


    Who would you have cast as narrator instead of Lloyd James?

    Michael Levine himself or Malcolm Gladwell.


    Did A Branded World inspire you to do anything?

    Only to stop listening to the book.


    Any additional comments?

    I did not enjoy this book. The narrator was annoying with dramatic pauses in the wrong places causing confusion rather than effect. He also spoke too fast. I can’t say I would recommend it.

    1 of 1 people found this review helpful
  •  
    Richard Lincoln, NE, USA 03-07-09
    Richard Lincoln, NE, USA 03-07-09
    HELPFUL VOTES
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    "Not a bad intro into Branding"

    I thought this book was a nice introduction into branding. I liked the ice cream example he used to frame his ideas. He never offered ground breaking ideas, but I like how he blends PR, Marketing, and advertising. Narration was easy to listen to.

    1 of 1 people found this review helpful
  •  
    Mark maple Ridge, BC, Canada 06-04-05
    Mark maple Ridge, BC, Canada 06-04-05
    HELPFUL VOTES
    4
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    "A Branded World"

    A must read for anyone who provides a service for profit.

    4 of 6 people found this review helpful
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  • sam
    Orpington, United Kingdom
    12/23/12
    Overall
    "The Real Business of Branding & PR"

    Practical , filled with multiple examples, A branded World by Michael Levine,is a good example of using seed principles across micro and macro businesses. If you want to understand the value of Public relations and branding ,If you want to copy and implement some of these success principles then listen to this Audio Book. What stands out and is really useful are the multiple examples used and Lloyd's tone of voice in emphasizing the importance of the deliberate principles used to convert branding and PR to your business goals. I used 2 principles in an early morning meeting the next day after listening to this book and yes my client was impressed and increased our project budget!.

    0 of 0 people found this review helpful
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