Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.
32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.
©2008 Earvin Johnson; (P)2008 Random House Audio
This is basic business primer for those who contemplate this level of business. Innovation, creativity and tenacity are all outlined. Magic Johnson has made the transition from a Basketball Player who does business to an astute businessman who happens to have played basketball. If you want to do business with Magic's team then you had best get all your ducks in a row, have a sound business position, know how you are going to present it and convince him it is your passion. This clever approach offers a glimpse into his private life as well as how he cleverly markets for success.
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