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The Steve Jobs Way: iLeadership for a New Generation | [Jay Elliot, William L. Simon]

The Steve Jobs Way: iLeadership for a New Generation

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.
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Audible Editor Reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's Summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

What the Critics Say

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)

"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)

“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” (AudioFile)

What Members Say

Average Customer Rating

4.1 (1340 )
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Performance
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  •  
    Carla Burnaby, British Columbia, Canada 06-19-11
    Carla Burnaby, British Columbia, Canada 06-19-11 Member Since 2014
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    "Love it!"

    I really enjoyed this book. Great insider look at the person, the process, and the culture of the company. I enjoyed that it was written by a fellow executive - gives the sensation that you've been observing Steve Jobs from his shoes. While I agree with another review that I read that the main takeaway from this book is that you are not Steve Jobs and you never will be, I still think there are tons of great ideas to draw on. Plus, it's just an interesting story. The only thing that I would have liked to be different was for the story to be organized chronologically rather than by theme. However, that's probably because I wasn't familiar with the Steve Jobs story to begin with.

    1 of 1 people found this review helpful
  •  
    Andy Westport, CT, United States 06-06-11
    Andy Westport, CT, United States 06-06-11 Member Since 2010
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    "how one person can lever his influence"

    Not a rehash of business rag articles, but stories based upon the author's first hand knowledge during the time he actually worked for Steve Jobs. Solid narration.

    1 of 1 people found this review helpful
  •  
    Asit Bangalore, India 05-31-11
    Asit Bangalore, India 05-31-11
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    "Good insight about the way Steve Jobs works"

    The book is written by someone who has worked with Steve Jobs and hence it captures his thought and style of work in detailed. I wish there was little more information about the way Steve developed iPhone and iPad. In short an excellent book.

    1 of 1 people found this review helpful
  •  
    Peggy San Luis Obispo, CA, United States 05-30-11
    Peggy San Luis Obispo, CA, United States 05-30-11 Member Since 2006
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    "Intriguing man!"

    This book gave an interesting history of Apple and it's fascinating leader. I found the messages about working with passion inspiring. I would have liked to learn more about Steve Jobs personally but am glad that the author respected his privacy.

    1 of 1 people found this review helpful
  •  
    N. Kennedy 11-08-11
    N. Kennedy 11-08-11 Member Since 2008
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    "Very weak: Get the Walter Issacson book instead"

    Written by an HR guy. Filled with MBA generalities and grievously lacks the specifics that distinguished Steve Jobs. Author took one of the single most fascinating stories of our time and almost made it tedious.

    Another limitation is that the author feels the need to praise Jobs' genius in every other paragraph and to shield us from any negative information. We know he was a genius. What we want is insight to his thought process and details.

    Get the Walter Issacson book instead.

    2 of 3 people found this review helpful
  •  
    Santiago Pasadena, CA, United States 04-18-11
    Santiago Pasadena, CA, United States 04-18-11 Member Since 2011
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    "Flawless"

    This book is absolutely perfect in its message, story-telling, descriptions, concepts, and narration. Elliot offers a complete look into the mind and history of Steve Jobs, providing an inspiration to both businesses and consumers. I highly recommend you download this audiobook.

    3 of 5 people found this review helpful
  •  
    Roger A Byrd Fresno, CA, US 07-23-15
    Roger A Byrd Fresno, CA, US 07-23-15 Member Since 2014
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    "Inspirational and informative"

    Transferring the concepts to your business or product is easy as you listen. Very inspiring.

    0 of 0 people found this review helpful
  •  
    Gudrun 07-20-15
    Gudrun 07-20-15 Member Since 2014
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    "Entertaining as a biography, not as a book on leadership"

    I thought this book was a "handbook" about Steve's leadership style, designed for the reader to learn and implement strategies from. It's not. It's more like a biography, written by someone who clearly can't see the sun because of Steve's shadow. Which is fine - I am an admirer of Steve's, too - it all just sounds a little bit too much. It was entertaining and inspiring at times, though, so if you are a hardcore Steve fan, I'm sure you will enjoy it.

    0 of 0 people found this review helpful
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    Michael Juchem 07-07-15 Member Since 2015
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    "Great book !"

    Lots of real insider info about Steve Jobs and the great products and successful corporations he inspired !

    0 of 0 people found this review helpful
  •  
    Ross Bennetts 06-10-15 Member Since 2013
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    "Fascinating & informative"

    Explains well the history of Steve Jobs, Apple and their rise to power. Perhaps also the potential decline in product quality since Steve's passing...

    0 of 0 people found this review helpful

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