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The Steve Jobs Way  By  cover art

The Steve Jobs Way

By: Jay Elliot, William L. Simon
Narrated by: Christopher Hurt
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Editorial reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

Critic reviews

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)
"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)
“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” ( AudioFile)

What listeners say about The Steve Jobs Way

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Reviews - Please select the tabs below to change the source of reviews.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Steve is a genious

If you could sum up The Steve Jobs Way in three words, what would they be?

great insight into how Steve achieved so much success

What did you like best about this story?

how i can apply this to my career

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  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
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    4 out of 5 stars

Excellent insights

Would you listen to The Steve Jobs Way again? Why?

Yes , I would listen again. I listen while driving or walking and there are distractions at times that pull you away from the story. I probably missed some points and did not understand others.

What did you like best about this story?

Gave me some insights to Steve Jobs and the why's of the he products he influenced in terms of quality, functionality, aesthetic and purpose.

What does Christopher Hurt bring to the story that you wouldn’t experience if you just read the book?

Tonality and emotion that is impossible to reach from reading.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It mad me laugh and cry.

Any additional comments?

I learned about the passion, commitment and sacrifice it must take to truly make a difference.

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  • Overall
    5 out of 5 stars

In the presence of greatness

There is no substitute for working with a genius on a daily basis. Everything I have read about Steve Jobs is from the outside - from somebody who has done interviews and research. This book is from a man who observed the daily working habits and decision making process of one of the most creative and brilliant men of our generation. Until the authorized biography of Jobs is released in 2012 - this is the best book about the man himself.

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14 people found this helpful

  • Overall
    3 out of 5 stars

OK book, not sure about any leadership lessons

OK book. Do not expect to really get any real leadership lessons from this book. It had a heavy Apple bias. It also jumped all over the place in terms of Apple history, but did highlight the various companies Steve has been with. Seems like he held back a little on what he really thought of Steve. With all that said it was still entertaining.

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2 people found this helpful

  • Overall
    4 out of 5 stars

Intriguing man!

This book gave an interesting history of Apple and it's fascinating leader. I found the messages about working with passion inspiring. I would have liked to learn more about Steve Jobs personally but am glad that the author respected his privacy.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great points to today’s organizations

Dare to change? Listen to this book. Dare to succeed? Listen to this book. Very easy to follow.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Really enjoyable

It is obvious that the author was a great friend of Steve Jobs. It was nice to hear a really positive view of Steve. I really enjoed it.

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  • A
  • 05-03-15

Deja Vue

Same story about Steve Jobs and Apple. As I'm a big fun of Steve, I can read/listen/watch uninterrupted stories about his life, behavior and attitude to "cool" things.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Pretty good

If you're into tech this is a good read. I don't think it really teaches you a lot about leadership, but it is inspirational. It's pro apple and pro Steve Jobs, if you're looking for something more objective then look to the Steve Jobs biography. With that said, it's interesting and a good book. I've heard most of the stories before, but it was nice hearing them from someone close to Jobs, and it was neat to hear the perspective of someone who started businesses after being inspired by Jobs. Some of the stories had slight differences from the biography and other sources, such as the story of the twiggy drive for the mac.

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
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    4 out of 5 stars

Good Steve Job’s business biography

The book is not a business guide nor a business book approach. I would say it’s more a biography of Steve Jobs business life and decisions.
It gives guidance regarding Steve Jobs managemente style but focuses on the history of his life.
I enjoyed the book

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