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The Steve Jobs Way  By  cover art

The Steve Jobs Way

By: Jay Elliot, William L. Simon
Narrated by: Christopher Hurt
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Editorial reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. —Megan Volpert

Publisher's summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

©2011 Jay Elliot and William L. Simon (P)2011 Audible, Inc.

Critic reviews

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)
"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)
“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” ( AudioFile)

What listeners say about The Steve Jobs Way

Average customer ratings
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  • Overall
    3 out of 5 stars

Good read for personal development.

Its a great read for personal development, when you have in-built passion to do something. However, the only thing Steve and hence this book has not focused enough on is to groom and prepare a equally challenging and passionate successor for Apple. Apple has become the greatest company in the world truely because of Steve's vision. However, it can severely damage its value proposition if Steve is out of picture for Apple. I am not sure Tim Cooke has same passion as Steve to lead Apple going forward.

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  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Gave Jobs a real dimension

This book gives an insight into Jobs which is credible and 3 dimensional - something I found lacking from the biography. The author's admiration for Jobs is apparent throughout and the book demonstrates just how Jobs earned it. This book was a good listen.

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  • Overall
    5 out of 5 stars

ILeadership will help your leadership

This was my first audio book in years, I started a 45 minute commute to work and needed something other then endless drone of the radio. I picked this book because of the reviews and because I wanted to learn something of Jobs and Apple. What I gained was an insight into the way Jobs thinks and his leadership style, his attention to detail and his unique understanding of the customer. I am self employed and have been the opposite of a detailed person for most of my business life, but after listening to this book I realize
that I need to get more detailed, for the details are what make a product good or just mediocre.
Hurt was a good narrator, I enjoyed his style but the book seemed to jump around sometimes, wondering off if different directions but I was sorry to come to the end of it, as I am with any good book and I will listen to it again.
I would recommend this to anyone who is in business, or just has an interest
in Apple. In fact, I am typing this on an iPad that I just got after listening to the book. I had wanted the iPad since it first came out but after listening to this book I wanted to visit the Apple store and see how they did things, how they
merchandise the store and how the whole thing integrated with the customer. I felt I could learn from what they did.

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5 people found this helpful

  • Overall
    5 out of 5 stars

Love it!

I really enjoyed this book. Great insider look at the person, the process, and the culture of the company. I enjoyed that it was written by a fellow executive - gives the sensation that you've been observing Steve Jobs from his shoes. While I agree with another review that I read that the main takeaway from this book is that you are not Steve Jobs and you never will be, I still think there are tons of great ideas to draw on. Plus, it's just an interesting story. The only thing that I would have liked to be different was for the story to be organized chronologically rather than by theme. However, that's probably because I wasn't familiar with the Steve Jobs story to begin with.

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1 person found this helpful

  • Overall
    5 out of 5 stars

Excellent and Inspiring book!

A must read and reread again. I like to come back to this book again and again.

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1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Loved It

Where does The Steve Jobs Way rank among all the audiobooks you’ve listened to so far?

My first Audio Book. Nothing more to say, than I loved it! So much that I have created an account with Audible, and have since purchased who knows how many books. Obviously it is one sided, but all Biographies are. Whether an Autobiography, or Biography.

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

😎 Awesome!!

More I read or listen about Steve Jobs the more I want to hear 👂.. Awesome Book !!

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great insider's perspective on a complex man

Would you listen to The Steve Jobs Way again? Why?

Yes. There are a number of great points on leadership that I would love to spend time digesting again.

What did you like best about this story?

It was told from a close associate's viewpoint.

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  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Entertaining as a biography, not as a book on leadership

I thought this book was a "handbook" about Steve's leadership style, designed for the reader to learn and implement strategies from. It's not. It's more like a biography, written by someone who clearly can't see the sun because of Steve's shadow. Which is fine - I am an admirer of Steve's, too - it all just sounds a little bit too much. It was entertaining and inspiring at times, though, so if you are a hardcore Steve fan, I'm sure you will enjoy it.

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Absolutely loved it

Found out so much about this enigmatic man - I found the narration very good and the information contained in the book very informative. I'm glad I purchased the book, thoroughly enjoyed it.

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