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The Real Deal: My Story from Brick Lane to Dragons' Den | [James Caan]

The Real Deal: My Story from Brick Lane to Dragons' Den

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just sixteen, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.
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Publisher's Summary

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just 16, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

The Real Deal is the incredible story of James Caan's remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company, this book traces James's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means.

The Real Deal brings us bang up to the present day, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir, and Kosovo means to him, and how he has come to completely re-evaluate the true value of money.

This rag-trade-to-riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's path to success and a source of inspiration for anyone looking to emulate his extraordinary business skills.

©2008 James Caan; (P)2009 James Caan

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There are no listener reviews for this title yet.

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  • Susie
    LondonUnited Kingdom
    3/4/10
    Overall
    "I changed my business model"

    You may not like him, he may be smug and like the sound of his own voice, but he is a great business man. As a result of this book I changed the way I ran my multi-million turnover business. Loved it.

    0 of 0 people found this review helpful
  • Dwayne
    HullUnited Kingdom
    1/20/10
    Overall
    "Great Listen"

    thought i would try this book and loved every minute of it.....

    really really good listen

    0 of 0 people found this review helpful
  • M. Michaels
    1/7/10
    Overall
    "An amazing story"

    This is an absolutely amazing book to listen to; made all the more poignant as James is reading the book himself.
    It's very rare that I come across a book that I just want to read/listen to all the way through, at every opportunity I get, and if you are interested in entrepreneurs, then this is a must.
    As James has written the book in such a personal way, by disclosing actual figures in many cases I feel an extra dimension has been added to the book.
    This really is a rags to riches story and clearly demonstrates the effort required to achieve this. I found certain elements quite moving as they touch a nerve with probably most of us.

    Without a doubt, I would definitely recommend this book to all interested in the subject of entrepreneurship.

    0 of 0 people found this review helpful
  • Andrew
    LondonUnited Kingdom
    7/3/09
    Overall
    "Really useful sales and strategy"

    This is really useful book on sales and strategy in a service based business, littered with little tips which could be useful to many businesses. But shhh let not tell to many people ;-)

    0 of 0 people found this review helpful
  • Susan
    Masham, North Yorkshire, United Kingdom
    7/2/09
    Overall
    "inspiring and enriching"

    Really warmed to James Caan's reading. I thought he read it in a very natural way and his anecdotes really came to life. Particularly enjoyed the two sides of the book - his gradual rise in the business world founded on plenty of punts and lots of courage and his charitable work which reflected his warmth and sense of where he comes from. His father and family were clearly important to him - and his father would have been very proud of all he's achieved and the way he did it.

    0 of 0 people found this review helpful
  • Seb
    londonUnited Kingdom
    6/1/09
    Overall
    "Not bad but unlistenable"

    It's not a bad book. I usually only get books read by the author, but in this case that is a bad plan - he doesn't read it very well (It sounds. Sort of: like all the punctuation? is wrong!)

    1 of 2 people found this review helpful
  • Eben
    London, United Kingdom
    5/8/09
    Overall
    "Great Book, a must read for all!!!"

    James Caan's story should serve as an inspiration to everybody, that with hard work, you can achieve your goals. Very good story that keeps your attention all the way through. You will not be dissapointed by this book.

    0 of 0 people found this review helpful
  • Ronan
    DublinIreland
    4/25/09
    Overall
    "The Real Deal"

    I thought the Audio book was really inspirational and full of "how i did it" content that anyone can apply to their lives.

    0 of 0 people found this review helpful
  • Daniel
    Holland ParkAustralia
    3/21/09
    Overall
    "Great!!!"

    The best book I have read all year, James is genuine, open and inspiring.

    0 of 0 people found this review helpful
  • Showing: 21-29 of 29 results PREVIOUS123NEXT

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