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The Real Deal: My Story from Brick Lane to Dragons' Den | [James Caan]

The Real Deal: My Story from Brick Lane to Dragons' Den

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just sixteen, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.
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Publisher's Summary

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just 16, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

The Real Deal is the incredible story of James Caan's remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company, this book traces James's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means.

The Real Deal brings us bang up to the present day, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir, and Kosovo means to him, and how he has come to completely re-evaluate the true value of money.

This rag-trade-to-riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's path to success and a source of inspiration for anyone looking to emulate his extraordinary business skills.

©2008 James Caan; (P)2009 James Caan

What Members Say

Average Customer Rating

4.6 (57 )
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4.7 (20 )
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4.7 (20 )
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Performance


There are no listener reviews for this title yet.

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  • tiina
    WEYMOUTH, United Kingdom
    7/19/13
    Overall
    Performance
    Story
    "I loved this book!"
    Would you consider the audio edition of The Real Deal to be better than the print version?

    Only as I can work at the same time as listen. But love print versions too.


    What was one of the most memorable moments of The Real Deal?

    I think the overall inspiration from an entrepreneur to another was great and I got a lot of great ideas what to do and not to do.


    Have you listened to any of James Caan’s other performances? How does this one compare?

    no I havent.


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    No crying but laughed a few times. It was more the 'dreams do come true' idea which toughed my heart.


    Any additional comments?

    Overall a great book to listen to and really enjoyable.

    0 of 0 people found this review helpful
  • L
    LITTLEHAMPTON, United Kingdom
    12/12/12
    Overall
    "So easily well into 5 star territory"

    Of all the Dragon's in the Den, James was perhaps the one I didn't get the most and so was intrigued to discover both that James has written his autobiography and that he also narrates it. This is a completely spellbinding listen from start to finish. Brilliantly written, frank, intimate and expertly read. Experienced a whole range of emotions listening and overjoyed to hear such sound business advice in this rags to riches journey. A hugely inspirational man and a very highly recommended audiobook.

    0 of 0 people found this review helpful
  • pawebb
    ferndown, United Kingdom
    12/11/12
    Overall
    "Really inspiring"

    I read a lot of business books but for some reason I was drawn to a biography for a change. Excellent choice, really learnt a lot give it a try.

    0 of 0 people found this review helpful
  • Mr
    Chester, United Kingdom
    12/5/12
    Overall
    "A good listen - if you can get past the narration!"

    A very interesting story of James' life. I really learned a lot more about him than the quietly spoken character on Dragon's Den. Quite inspirational in parts.



    The only issue with the book is that James Caan narrates it himself. At times he sounds positively bored and his tone and pace change quite regularly. I got the impression he'd been nipping out for a coffee between lines!



    However I was prepared to forgive the 'unusual' narration because that's not what he does and it is always nice to hear books read by the author.



    I'd recommend the book.

    0 of 0 people found this review helpful
  • Wojciech
    London, United Kingdom
    10/3/12
    Overall
    "Extected less?"

    I did not expect anything apart from a "usual business story" and I got it. Sometimes gets a bit boring, the narration could be improved. Overall, I would recommend it if you like business books, but it is not one of those "must read this!" books. Gives some ideas what worked and what did not work for James Caan and for that I would recommend it to my friends.

    0 of 0 people found this review helpful
  • shahid
    woking, United Kingdom
    9/8/12
    Overall
    "Very insghtful and motivating"

    Great insight into James Caan's life. Thoroughly interesting and highly recommended.

    Saying that some parts I would of like to have been highlighted more, one of the main aspects is offcourse his personal situation with his father.

    0 of 0 people found this review helpful
  • Johnny
    WELLINGBOROUGH, United Kingdom
    8/17/12
    Overall
    "Inspiring, to say the least. Educational as well"

    I read James Caan's book when it first came out and it has got to be the most inspiring autobiography I have ever read. The audio book is as good and filled me with the same inspiration as the book did. I disagree with some who have said in reviews that it's not an easy 'listen'. You do have to listen sometimes a bit carefully as indeed he isn't a professional in reading books, but I'm more bothered that these people go to the effort to read them. You get a bit more emotion from the reader that way. By far the best of all the books written by the dragons.

    0 of 0 people found this review helpful
  • IMRAN
    East Finchley, United Kingdom
    7/3/12
    Overall
    "Love it! Love it! Love it!"

    One of the best business audiobooks i've ever bought ;-) i'm waiting for more audio books from James Caan.

    0 of 0 people found this review helpful
  • J. Freeman
    HULL, United Kingdom
    3/12/12
    Overall
    "Remedial reading"

    Sorry James,

    I can't take any more, I am 2 hours in and I have lost the will to live. Read in such a remedial, dull and basic way - should have been narrated by a professional.

    Craig Beck
    Audio Book Author

    0 of 0 people found this review helpful
  • Elliott
    bournemouthUnited Kingdom
    5/6/11
    Overall
    "James caan didn't even enjoy reading his own book"

    I'm not completely through the audio book yet, so I can't comment on the book itself. I'm sure judging by the positive reviews of his book that it's a good read.

    However, the audio version is read with the dullest, most disinterested voice i've ever heard, at points he doesn't even pronounce the full words he justs lazily mumbles them.

    If you can't be bothered to put some effort and enthusiasm into reading it - get someone else to!

    0 of 0 people found this review helpful
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