We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
The Real Deal Audiobook

The Real Deal: My Story from Brick Lane to Dragons' Den

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just sixteen, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.
Regular Price:$12.01
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just 16, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

The Real Deal is the incredible story of James Caan's remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company, this book traces James's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means.

The Real Deal brings us bang up to the present day, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir, and Kosovo means to him, and how he has come to completely re-evaluate the true value of money.

This rag-trade-to-riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's path to success and a source of inspiration for anyone looking to emulate his extraordinary business skills.

©2008 James Caan; (P)2009 James Caan

What Members Say

Average Customer Rating

4.6 (64 )
5 star
 (43)
4 star
 (19)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Overall
4.7 (26 )
5 star
 (20)
4 star
 (5)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.7 (26 )
5 star
 (20)
4 star
 (5)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

Sort by:
  • Liam
    7/20/15
    Overall
    Performance
    Story
    "Excellent"

    Excellent book, really interesting and very well read. Definitely would recommend listening to this book

    0 of 0 people found this review helpful
  • Likhan
    Brighton, UK
    5/28/15
    Overall
    Performance
    Story
    "A Surprisingly Good Read"

    I was a bit sceptical about getting this book, mainly because I don't know much about James Caan, apart from the fact that he was briefly one of the dragons on BBC's Dragons Den.

    I was thoroughly impressed with this book. Parts were touching, funny and entertaining. Very recommended.

    0 of 0 people found this review helpful
  • Amazon Customer
    5/14/15
    Overall
    Performance
    Story
    "Excellent!!!"

    Great Insight into James Caan's recruitment and business career. A must listen for anyone who is looking to make waves as recruitment business owner. Some good touches on his philanthropic endeavours.

    0 of 0 people found this review helpful
  • Anthony
    5/4/15
    Overall
    Performance
    Story
    "Moving and motivational"

    Author is a narrator. The book moved me to make changes in my own business. Not only the story is very intertaining, but it is also full of insights.

    0 of 0 people found this review helpful
  • Mr.C.Terry
    4/28/15
    Overall
    Performance
    Story
    "loved it"

    great life story of an incredibly astute man. the highs and lows of James Caan's life told by the man himself.

    0 of 0 people found this review helpful
  • kaypal
    4/5/15
    Overall
    Performance
    Story
    "Despair, triumph and dragon's den."

    I will definitely listen to this again. Worth every quid I paid to purchase this book. Experience is the best teacher indeed. Thanks for sharing your story James.

    0 of 0 people found this review helpful
  • Essential
    2/13/15
    Overall
    Performance
    Story
    "Great book"

    Great book, great listen, would do it again!!! Fantastic listen, great insight, inspiring to listen to. Great work good luck

    0 of 0 people found this review helpful
  • Josephine
    11/21/14
    Overall
    Performance
    Story
    "Emotional, Inspiring, Excellent"
    What did you like most about The Real Deal?

    I liked how the story started with his early life, his upbringing, teenage years, adulthood, etc.

    There was so many brilliant stories in each chapter.


    Was there a moment in the book that particularly moved you?

    When the book moved onto the subject of his father passing away.


    0 of 0 people found this review helpful
  • Yousef
    Afghanistan
    7/12/14
    Overall
    Performance
    Story
    "Insightful and inspirational"
    Where does The Real Deal rank among all the audiobooks you’ve listened to so far?

    In the top 25.


    What did you like best about this story?

    It is an inspiring story and within it there are some golden nuggets from a business lessons perspective.


    0 of 0 people found this review helpful
  • Tariq
    United Kingdom
    3/24/14
    Overall
    Performance
    Story
    "Very inspiring!"
    Would you consider the audio edition of The Real Deal to be better than the print version?

    I've not read the print version, I prefer audio books as I can do other things at the same time.


    What was one of the most memorable moments of The Real Deal?

    The early stages of James' career especially the pains and uncertainties and how opportunities presented themselves.


    What do you think the narrator could have done better?

    Some sentences just didn't make sense and sometimes James would stumble in his narration as his pitch or tone wouldn't reflect the sentence.


    Was this a book you wanted to listen to all in one sitting?

    Definitely.


    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.