Ted Rogers, who passed away in December 2008, tells in Relentless the story of how he built Rogers Communications into one of the largest companies in Canadian history - and in only one generation. The tragic, premature death of his father, radio pioneer Ted Rogers Sr., left his family with little except the burning desire to reclaim what they had lost. From an early age, Ted was fascinated with radio and television; he once strung wires out of his dorm room to a roof-top antenna to bring in U.S. programming to Toronto before the city had any stations. As a law student, he invested everything he had in an FM station, buying CHFI when only five percent of the market actually owned an FM radio.
Rogers was always characteristically frank about his successes and his failures. Over the years, he faced challenges to his domain, sometimes risking so much that it nearly cost him everything. Each time, however, he returned stronger than ever.
Written in a highly accessible style, Relentless will appeal as much to Main Street as to Bay Street. Filled with backroom deals, on-air battles and the often outrageous exploits of this communications visionary, Relentless is as vibrant and honest as Ted Rogers was himself.
©2008 Ted B Rogers; (P)2008 HarperCollins Canada
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