Former BusinessWeek editor Jeffrey Rothfeder tells how, from a simple idea, the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico, a secretive family business emerged that would produce one of the best¿known brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.
©2007 Jeffrey Rothfeder; (P)2007 Tantor Media Inc.
"Rothfeder's tale is balanced and always entertaining." (Publishers Weekly)
"The McIlhenny story...is pure gold." (The Wall Street Journal)
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