Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.
Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.
©2012 Jane Maas (P)2012 Tantor
"Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world.... Maas mixes personal stories with advertising history, making this a compelling read." (Publishers Weekly)
I was initially worried that this would simply be a dumb little book cashing in on the success of Mad Men, but I was wrong. Jane Maas brought us right into the advertising world and gave an wholly believable and otherwise excellent account of what life was like as a working mother in a male dominated industry in the 60's. She made sacrifices, she had victories, she experienced sexual harassment, she got through it with many stories to tell. Lucky for us, this book is here to tell those stories
I will start with a disclaimer: I don't watch Mad Men. But, I have read my fair share of memoirs, and I have to say, this one is a keeper. Maas is honest about what her life as a woman in the all-boys advertising business of the 1960s was like. Moreover, I think contemporary women can relate to her. She discusses the challenges of being a working mother--feeling like she's neglecting her husband, her children, and her job. But, she's also humorous and ironic, without being a cynic. This is a book that anyone can enjoy!
Probably not, one time is fine
Jane Maas' earlier memoir and advertising primer, written in the 1980s, any good advertising memoir
Genuine and engaging
No, but listened very consistently and consecutively
It hit home with my own experiences in advertising, and I think some of the Mad Men fans might well enjoy it, too.
I enjoyed a look at the past. I remember the 60's and 70's very well.
It made me laugh.
Funny, eye-opening, well-written
Have we really come such a long way--baby?
No, but she's great.
I was infuriated by the section on Leona Helmsley. I think the author felt that way, too, but kept it polite.
When Jane Maas was at her peak, I was getting my first secretarial job as a way to succeed in business. Her book made me remember a lot of struggles I'd forgotten, or hadn't understood. I liked her light-hearted take on it all, though. She doesn't make it sound easy, but she let a lot roll off her back. That's a good philosophy.
Jane Mass has a very easliy read and enjoyed style of writting. It was a fun listen, although the narrator sounded like she was rushing. I was fortunate enough to meet Jane Mass at a AdFed Event and I would have loved hearing her read it. She has a wonderful manner about her delivery. Regardless, this is a quick enjoyable read and well worth the few dollars or credit for the memorable stories and laughs. Thanks Jane!
I was interested in what this could be about and was pleasantly pleased to read a more real version of how it was for women during the 60's on Madison Ave. Well written and a good story line. A light easy read.
I thought she did a great job helping you to understand each character
I couldn't have been more board, than if she sat in a book store and read it aloud.
So very very boring, wish I could get a refund.
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