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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond | [Jane Maas]

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....
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Publisher's Summary

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.

Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

©2012 Jane Maas (P)2012 Tantor

What the Critics Say

"Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world.... Maas mixes personal stories with advertising history, making this a compelling read." (Publishers Weekly)

What Members Say

Average Customer Rating

3.7 (50 )
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3.7 (44 )
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3.7 (44 )
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Performance
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  •  
    Ellis H. Pines Washington, DC United States 08-05-12
    Ellis H. Pines Washington, DC United States 08-05-12
    HELPFUL VOTES
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    "An alternative history of the Mad Men era"
    Would you listen to Mad Women again? Why?

    Probably not, one time is fine


    What other book might you compare Mad Women to and why?

    Jane Maas' earlier memoir and advertising primer, written in the 1980s, any good advertising memoir


    What did you like about the performance? What did you dislike?

    Genuine and engaging


    Was this a book you wanted to listen to all in one sitting?

    No, but listened very consistently and consecutively


    Any additional comments?

    It hit home with my own experiences in advertising, and I think some of the Mad Men fans might well enjoy it, too.

    2 of 2 people found this review helpful
  •  
    Dean Sebastopol, CA, United States 04-23-12
    Dean Sebastopol, CA, United States 04-23-12
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    "Interesting Listen"

    I was initially worried that this would simply be a dumb little book cashing in on the success of Mad Men, but I was wrong. Jane Maas brought us right into the advertising world and gave an wholly believable and otherwise excellent account of what life was like as a working mother in a male dominated industry in the 60's. She made sacrifices, she had victories, she experienced sexual harassment, she got through it with many stories to tell. Lucky for us, this book is here to tell those stories

    2 of 2 people found this review helpful
  •  
    Sue Oklahoma City, OK, United States 04-11-12
    Sue Oklahoma City, OK, United States 04-11-12 Member Since 2009
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    "Fun Listen"
    What did you love best about Mad Women?

    I enjoyed a look at the past. I remember the 60's and 70's very well.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me laugh.


    2 of 2 people found this review helpful
  •  
    Donna Ossining, NY, United States 11-28-12
    Donna Ossining, NY, United States 11-28-12 Member Since 2010
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    "The 60s from a woman's POV"
    If you could sum up Mad Women in three words, what would they be?

    Funny, eye-opening, well-written


    What was your reaction to the ending? (No spoilers please!)

    Have we really come such a long way--baby?


    Have you listened to any of Coleen Marlo’s other performances before? How does this one compare?

    No, but she's great.


    Was there a moment in the book that particularly moved you?

    I was infuriated by the section on Leona Helmsley. I think the author felt that way, too, but kept it polite.


    Any additional comments?

    When Jane Maas was at her peak, I was getting my first secretarial job as a way to succeed in business. Her book made me remember a lot of struggles I'd forgotten, or hadn't understood. I liked her light-hearted take on it all, though. She doesn't make it sound easy, but she let a lot roll off her back. That's a good philosophy.

    1 of 1 people found this review helpful
  •  
    Amy ROANOKE, VA, United States 11-05-12
    Amy ROANOKE, VA, United States 11-05-12 Member Since 2010
    HELPFUL VOTES
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    "Jane Maas is wonderful"

    Jane Mass has a very easliy read and enjoyed style of writting. It was a fun listen, although the narrator sounded like she was rushing. I was fortunate enough to meet Jane Mass at a AdFed Event and I would have loved hearing her read it. She has a wonderful manner about her delivery. Regardless, this is a quick enjoyable read and well worth the few dollars or credit for the memorable stories and laughs. Thanks Jane!

    1 of 1 people found this review helpful
  •  
    Queen Squared Columbia, SC, United States 04-10-12
    Queen Squared Columbia, SC, United States 04-10-12 Member Since 2010

    Queen Squared

    HELPFUL VOTES
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    "Funny & Honest Memoir"

    I will start with a disclaimer: I don't watch Mad Men. But, I have read my fair share of memoirs, and I have to say, this one is a keeper. Maas is honest about what her life as a woman in the all-boys advertising business of the 1960s was like. Moreover, I think contemporary women can relate to her. She discusses the challenges of being a working mother--feeling like she's neglecting her husband, her children, and her job. But, she's also humorous and ironic, without being a cynic. This is a book that anyone can enjoy!

    1 of 1 people found this review helpful
  •  
    Jayne Harriman, NY 03-26-12
    Jayne Harriman, NY 03-26-12 Member Since 2001
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    "You Go Girl"
    Where does Mad Women rank among all the audiobooks you’ve listened to so far?

    I was interested in what this could be about and was pleasantly pleased to read a more real version of how it was for women during the 60's on Madison Ave. Well written and a good story line. A light easy read.


    Did Coleen Marlo do a good job differentiating all the characters? How?

    I thought she did a great job helping you to understand each character


    1 of 1 people found this review helpful
  •  
    Amazon Customer INDIANAPOLIS, IN, United States 04-22-12
    Amazon Customer INDIANAPOLIS, IN, United States 04-22-12 Member Since 2010
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    "DISSAPOINTING and BORING"

    I couldn't have been more board, than if she sat in a book store and read it aloud.
    So very very boring, wish I could get a refund.

    0 of 3 people found this review helpful
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