John Carlton slyly refers to himself as “the most ripped-off writer on the Web”, and no one on the inside of the online business world disagrees. Other marketers also call John “the most respected writing teacher alive", and the list of well-known marketers who freely reference John as their primary mentor for writing sales messages is just staggering.
Whether you are writing website copy, a book, creating a new company brochure or putting together a script for a video – John shows you how to REALLY get attention and generate sales like never before.
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I was hoping there'd be useful info how to use copywriting to sell products, how to produce good copywriting, how to write well, etc. Unfortunately it's drab and useless stuff. The only and best advise is to pretend to sell something to someone, then write that down and clean it up. Dah... Badly in need of editing, which would eliminate pretty much eliminate the whole conversation. Waste of time.
This is more of a biography but does underline basic precepts behind copywriting that I've read elsewhere... I would pursue more information by this person due to his huge success in this industry. Better on the 2nd reading, an inspiring story because he had started from nothing!
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