Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
©2011 Douglas Edwards (P)2011 Audible, Inc.
"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)
Yes, excellent story and voice, especially since the author himself is narrating the book.
That it's true, and the author was narrating.
That the listener could tell when Edwards was passionate about the subject or the topic, and parts where he was less enthusiastic or even disappointed (with the real-life result). It felt more like he was talking to me, rather than an audiobook.
Laugh at moments. The story was very humanizing, one can tell when the author was happy, slighted, angry, and/or disappointed.
Great for anyone who is interested in the tech world.
Great book from someone who got in on not quite the ground floor of Google, maybe the 1st floor! It shows the passion of the founders and their bucking of traditional marketing ideas to make one of the most powerful tech companies on the planet.
I think I may have been expecting a little too much from a book about one of the most exciting and interesting companies to ever come around.
It started out OK as we heard about how Google sprouted from an acorn, but about a quarter of the way through I lost interest as the minutia in the details was too much.
Google fanatics will probably enjoy it. I preferred to use my other audibe.com credits and move on. Perhaps I gave up too soon and will one day revisit.
A long listen, but engaging and informative. Well written and read.,
The first person narrative by the author was easy to follow and kept my interest all the way to the end.
I thought I'm Feeling Lucky would be full of quirky, oddball and fascinating insights into a quirky, oddball and fascinating company. The sample I heard didn't exactly lead me to believe that to be true but I figured that the sample isn't always indicative of the entire book. After all, how many times have I started a book, and struggled to get into it, only to find that it was GREAT!? Plenty of times.
Beware! This isn't one of those times.
The performance was okay. Nothing to write home about.
The story just wasn't interesting.
I'm guessing the story IS interesting but this particular author just doesn't tell it in an interesting way.
I made it through quite a few chapters out of pure stubborness but I've laid it to rest.
I think Google is an interesting company. This was a good look into the company by an early employee.
I enjoyed this book and loved all the inside tidbits about engineer behavior (seeing the world in black and white, having to fix something to make it better even if it's not broken, etc.)
I liked Douglas' emphasis on certain words and sentences, and hearing it straight from him made it even better.
I have always loved Google and enjoy using its services even more now that I feel like I've been behind the scenes at such a crazy, fun company.
Douglas Edwards neither puffs himself up, or puts himself down through this book, and he neither sucks up to Larry and Sergey or demeans them, he just puts it out there humourously and seemingly truthfully about what happened. The beginning when he first started at Google seemed to take forever and it was all about him and his experience but later on it gets into the nitty gritty elements about how Google made certain decisions which is very interesting. I like and admire Larry and Sergey more now and can empathise with them, they would certainly be square pegs in round holes if they had to work for anyone, whereas Douglas quite happily admits that he could not be the entrepreneurs that they are. Douglas is witty, clever, a great narrator and is a very good writer. It's quite a long audio book and I listen to about an hour a day as I walk the dog so it feels like I've been absorbed by Google for weeks now, but it has been worth it. Bring on more like this one! It deserves to do very well.
Edwards writes from his experience in the early days at Google. He catches the spirit of the startup very nicely. Those who enjoyed Tracy Kidder's "Soul of a New Machine" or Michael Lewis's "Liars Poker" will enjoy this book.
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