Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
©2011 Douglas Edwards (P)2011 Audible, Inc.
"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)
This is a well-written account of life in Google from the early days up to the IPO, and Douglas Edwards reads his own text very well.
It is a personal account, but covers many of the key events in the growth of the company from the early days when they built their own computers and packed them tightly into the racks in a data center, through the deals with Yahoo and AOL to the transformation of Google into a huge corporation.
Of course we know how the story is going to end, and we also know that Marissa Mayer (one colleague with whom he has numerous run-ins) is now CEO of Yahoo, but Douglas Edwards still manages to make it into an absorbing tale.
Written by marketing person who clearly has the a very different world view from Google and complains about how the founders care about "math and efficiency" and don't respect marketing.
How is was described
no, but it made me think...
Interesting Read. Business Related. Very Enjoyable
Book nerd for life!
I give this book a 3.5, rounded up to 4. It was longer than I expected (16+ hours) but a really good personal account about living the Google life. Employee #59, Doug, if that is his real name, came on pretty early in Google's history. Seems like the company culture was constantly the Marketers vs. the Engineers. When will they ever see eye to eye? Hearing about previous competitors and Google's humble beginnings while comparing where they are now (Gmail and tablets and Chromebooks oh my) was fun. Granted, Doug's perspective ends in 2005, and there were many times where I felt like he definitely was at the wrong company, it was a nice insider's view of the conglomerate we all love (or love to hate).
The book provides interesting insights into a company that is otherwise very secretive about it's inner ongoings. I would be interested in knowing the other side of some of the stories in the book, though. Especially of some of the quarrels between the author and Marissa Mayer.
I have already recommended this book to every entrepreneur that I know. Incredible 3rd person insight into the operation and startup of the most influential company on the 21st Century.
Inspired by his dedication to his family, his job, and how he was able to help the creators of Google fulfill their vision.
If you are an entrepreneur or starting up a company then this is a must read for you.
Yes. Not a fan of google before listening. I will say the book speaks volumes for the brand. It is a great story that is easy to identify with - for anyone who is highly rational. Also highly entertaining. Great humor. Even moments of laughter - out loud.
LAUGHTER AND INTRIGUE ALL IN ONE
Want more by same author. Love the unique style
Well written and comes across very genuine. No pretence. Great storytelling.
Band guy who always wants to be better at something.
This story of one of the original googlers moves along, and has several interesting turns.
This was my first audiobook and, unfortunately for subsequent books, sets a pretty high standard. The story is engaging, there's an inevitability to the outcome (no I don't mean Google getting big) but the story unwinds at a good pace. You don't really need to know anything about Google to enjoy this book - it possibly helps if you know very little.
Doug is obviously the main character but Marissa Mayer comes across in a very interesting light - no spoilers here but you do get a great insight into her personality
No, this is one to enjoy over a period of time.
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