Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
©2011 Douglas Edwards (P)2011 Audible, Inc.
"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)
I found this story both informative and entertaining. The author gives great insight into the inner workings of the early years at Google.
I just can't figure out why the narrator and audio producer thought it would be ok for the narrator to have gum in his mouth throughout the recording. Though subtle, it was somewhat distracting at times.
Fascinating peek inside the world of Google as it got its legs. This is the first book I've listened to on regular speed and didn't want it to end. Doug's writing and voice brought great personality to this company we all know and use. Thank you for peeling back the curtain on the early days. It was invigorating to hear about how it all happened. A bit technical in some areas but you will broaden your understanding of how Google works. Highly recommend!
It was interesting to read an insider talk about Google. Yes he lef a while ago but it wasmeant to be his personal story and he conveyed it with sincerity, fairness and even humor.
Obviously this is just one person's views of early Google, but it is a fun one and may shed some light on what was going on in there.
Steve (Walnut Creek, CA, USA)
I've gone on a biography kick recently and really enjoyed biographies of Elon Musk (Ashlee Vance), and Steve Jobs (Walter Isaacson). These books start before the biographee is born, in the Musk case going back 2 generations. You get to learn about the key people in the companies, and you hear about the evolution of the company.
This book is about the author's experiences at google. This isn't a shock with "confessions of..." in the subtitle, however I found it to be quite disappointing. I will look for another book that covers the actual history of the company.
It also ends just post-IPO, I think early 2005, which is pre-maps, pre-hangouts, pre-android, pre-niantic/ingress. That's a lot of the stuff I'd like to know about.
It takes you into the other side of a story we may have experienced as customers of this incredible company... is inspiring and interesting all along...
It was great to hear Doug's insights and telling his story in his own voice. I'm just a few years younger than Doug and could relate to his experience working with those a generation younger. An enjoyable listen.
Doug's story was the perspective of a non-engineer that was able to make great contributions to the google brand and culture that it now is. There wasn't a single moment where I was bored. Grab it and enjoy it.
Interesting passages from the inside of a growing technology big one. Gives you a feeling of some things that have been done differently in Google: rely on its own technical excellence, rather than on well known marketing recipes that apply almost everywhere.
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