Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.
©2011 Douglas Edwards (P)2011 Audible, Inc.
"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)
Engaging and funny this memoir kept us entertained from start to finish. It made me love Google even more. Thank You.
The narrator. It's his story. Very likeable guy.
Very funny in places.
The story, the narration - all exceeded my expectations! First impression is that it is a bit slow sorry, and the narrator is not that good,but suddenly I realized how much I love it and must admit that I can not imagine anyone else reading it.
Must read for everyone interested in tech.
It is a great view into how Google was formed and some of the events that we all saw from the outside. I particularly enjoyed that it was a balanced portrayal, not always for and not always against Google. It also provided an interesting view of now popular figures like Marissa Mayer.
An insider's view from someone who is willing to both support and be critical of Google.
EntrepreNerd - Looking for good books on tech, life skills and business
Doug did a great job of narrating and explaining the high tech world of Google in an easy to understand way. There were just so many interesting stories, he kept me coming back for more.
He is an excellent speaker and brought some much needed humor to the subject matter.
It was hard for me to believe I would make it through the entire 16 hours, but it was so interesting, I couldn't stop. And, the ending was superb, alost emotional.
I'd really like someone else to do another book like this detailing the time after Google's IPO.
I would listen again. It is a story everyone can relate to on some level. Starting with pretty much nothing but then not having to live on a budget - yeah, that is something we can relate to.
I feel the most memorable moment was the end when he realized he really was lucky. To be with a company from rock bottom until it is so very successful you don't have to work any longer is a good feeling. The little point of being able to buy a coffee not on sale, great.
I think Larry was my favorite character because he was always in the background.
A walk from life ordinary to life extraordinary
Loved the content and the story was very engaging. Edwards did a decent job reading- his passion came through and unlike many business books, it wasn't at all a boring listen. HOWEVER, i wish i didn't have to hear his tongue clicking, thick with spittle, in some parts! GROSS! Several times i almost put it down because of this-- lucky the story was so good, so i kept listening.
This is a well-written account of life in Google from the early days up to the IPO, and Douglas Edwards reads his own text very well.
It is a personal account, but covers many of the key events in the growth of the company from the early days when they built their own computers and packed them tightly into the racks in a data center, through the deals with Yahoo and AOL to the transformation of Google into a huge corporation.
Of course we know how the story is going to end, and we also know that Marissa Mayer (one colleague with whom he has numerous run-ins) is now CEO of Yahoo, but Douglas Edwards still manages to make it into an absorbing tale.
Written by marketing person who clearly has the a very different world view from Google and complains about how the founders care about "math and efficiency" and don't respect marketing.
How is was described
no, but it made me think...
Interesting Read. Business Related. Very Enjoyable
Book nerd for life!
I give this book a 3.5, rounded up to 4. It was longer than I expected (16+ hours) but a really good personal account about living the Google life. Employee #59, Doug, if that is his real name, came on pretty early in Google's history. Seems like the company culture was constantly the Marketers vs. the Engineers. When will they ever see eye to eye? Hearing about previous competitors and Google's humble beginnings while comparing where they are now (Gmail and tablets and Chromebooks oh my) was fun. Granted, Doug's perspective ends in 2005, and there were many times where I felt like he definitely was at the wrong company, it was a nice insider's view of the conglomerate we all love (or love to hate).
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