The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
©2011 Bob Taylor (P)2012 John Wiley & Sons, Inc.
I'm listening to: Remaking the Way We Make Things: Cradle to Cradle, by W. McDonough & M. Braungart
I purchased the Kindle version which was good. There were a number of things I went back to review easily on my Kindle. I also recently started adding notes to the audiobook in the Audible app (Android) because they sync with my Kindle. The new Whispersync for Voice feature, where you switch between reading on Kindle and listening on the Audible app without losing your place, has increased my listening.
Taylor shares his personal journey in detail, but leaves some of the business aspects to more vague generalizations. As someone who's starting an instrument business I would've appreciated his insight on managing cost, sourcing and importing materials, and managing dealer relationships. On the other hand, as a fan of Taylor Guitars and a life long student of guitar, I was impressed with Bob's commitment and passion to the art of guitar making. He's found a balance between hi-quality mass production and exceptional craftsmanship. I suppose a book from one of the popular celebrity chefs (Bobby Flay, Mario Battali) may be of some comparison.
I liked the pace and tone. Some narrators can be too dramatic and focus on performing more than simple clarity and timing. Anthony did I nice job.
Time permitting, I could have listened in one sitting. I was very eager to hear the details of the business. When that seemed less of a priority in the story my reading slowed.
I'd like to see Audible publish more titles related to the music business. I know there are a number of biographies currently available on Kindle that are not on Audible.
Guitar Lessons is one of my favorite audiobooks ever.
The entire story was fascinating and inspiring, but "Sticking our Necks Out", about the innovations Taylor made in guitar necks, and "Making our Case", about Bob's decision to have the company start making its own cases, were my favorites.
Gettig captured a lot of Bob's enthusiasm and passion for his business. He mispronounced "La Jolla" though.
I found myself smiling throughout the book and laughed a few times. It was one of those that had me taking the long way and listening in the garage. The hours flew by!
Bob's story is a great testimony to the value of vocational education in our public schools. He's one of the most successful craftsmen of his generation, a man who literally changed the way guitars are made and marketed, and he got his start taking shop classes at his public junior high and high schools in San Diego.
This was an easy listen, and very memorable.
I appreciate the fact that he speaks openly about his shortcomings and his successes.
"Worth a listen"
As a guitarist and business owner I found this interesting. It is a good mix of the history of the brand and how they developed the business model. If you like guitars it's worth listening to, but if not you might find this a little dry.
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