• A New Way to Think

  • Your Guide to Superior Management Effectiveness
  • By: Roger L. Martin
  • Narrated by: Stephen R. Thorne
  • Length: 7 hrs and 58 mins
  • 4.5 out of 5 stars (91 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
A New Way to Think  By  cover art

A New Way to Think

By: Roger L. Martin
Narrated by: Stephen R. Thorne
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Roger L. Martin (P)2022 Ascent Audio

What listeners say about A New Way to Think

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    57
  • 4 Stars
    25
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    50
  • 4 Stars
    20
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    50
  • 4 Stars
    21
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Excellent

I think this is a very good book. I found it a bit of a slog at times which is why I didn’t give it full marks. However it does a great job of pushing back against many of the key business models and providing a fresh way to look at them. Very valuable.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Challenging and Thought Provoking

Martin hit the nail on the head with this book.

The manner in which this author and thinker can drill down into to nub of the key issues is just mind altering.

Definitely worth a read.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book

The reader did great justice to a wonderfully crafted treatise. The arguments about models complement what I learnt from my MBA.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Okay… a lot of people culture from the early 2010’s

It is an exciting book as it wraps up many people as a strategic asset that has evolved over the years. Beyond that, it’s always good to see Mr Martin applying his framework, but I think it lacks a bit of novelty and maybe a framework designed for the topic, not just new lenses on the old one.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A+!

This was a great book. Chock full of valuable lessons and tangible solutions. Highly recommend!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Truly A New Way to Think

This book confirms how thinking differently shapes a new reality. Strategy is the core lesson of this book and Martin defines it differently from the traditional definition. I was disappointed that I finished the book. Definitely listening to this again. Excellent book to gain knowledge and insight from.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Worth it

I recommend this audio book as it is insightful information and a pleasant narrator.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Knowledgeable

Good listen learned some new things. Gave me a new way of looking at things and provides a different out look on dealing with people.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Slow and boring

I just couldn’t get through it. I was excited about the concept but couldn’t get into it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!