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8 estratégias de marketing para crescer [Market Your Way to Growth]
- Dicas práticas para desenvolver seu negócio [8 Ways to Win]
- Narrated by: Leonardo Senna
- Length: 7 hrs and 29 mins
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8 estratégias de marketing para crescer [Market Your Way to Growth]
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Publisher's summary
O guru do marketing Philip Kotler e o estrategista Milton Kotler ensinam como sobreviver a uma economia difícil.
“Os irmãos Kotler são os mestres do marketing e da estratégia! Eles podem te mostrar como transformar tua estratégia de marketing em uma estratégia de crescimento.” (Hermann Simon, presidente da Simon-Kucher & Partners)
Para conquistar novos clientes em um mundo cheio de desafios, é fundamental usar estratégias de marketing criativas.
Neste livro, Philip e Milton Kotler explicam, na linguagem clara e acessível de sempre, nove megatendências que oferecerão novas oportunidades nos próximos anos. Elas incluem, entre outras, a redistribuição mundial de riqueza, a urbanização, a economia verde global acelerada e valores sociais rapidamente mutáveis.
Faça seu negócio crescer adotando estas 8 estratégias comprovadamente eficazes:
• Fortaleça sua participação no mercado
• Crie consumidores e parceiros fiéis
• Desenvolva uma marca poderosa
• Inove em produtos, serviços e experiências
• Expanda-se internacionalmente
• Amplie seu alcance através de fusões, aquisições, alianças e joint ventures
• Construa uma excelente reputação de responsabilidade social
• Faça parcerias com governos e ONGs
Please note: This audiobook is in Brazilian Portuguese.
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Overall5 out of 5 stars 5,054
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Performance5 out of 5 stars 4,353
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Story5 out of 5 stars 4,298
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 2,503
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Performance4.5 out of 5 stars 2,060
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Story4.5 out of 5 stars 2,037
The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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1 out of 5 stars
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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Invisible Women
- Data Bias in a World Designed for Men
- By: Caroline Criado Perez
- Narrated by: Caroline Criado Perez
- Length: 9 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 3,075
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Performance4.5 out of 5 stars 2,684
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Story4.5 out of 5 stars 2,656
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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2 out of 5 stars
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A statistical fire hose
- By B. Andresen on 09-11-19
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The Skeptic's Guide to Investing
- By: Ramon DeGennaro, The Great Courses
- Narrated by: Ramon DeGennaro
- Length: 3 hrs and 8 mins
- Original Recording
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 5
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Story5 out of 5 stars 5
Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
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5 out of 5 stars
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The delivery was exceptional
- By Debi Stovall on 04-24-24
By: Ramon DeGennaro, and others
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 1,061
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Performance4.5 out of 5 stars 919
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Story4.5 out of 5 stars 915
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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The New Market Wizards
- Conversations with America's Top Traders
- By: Jack D. Schwager
- Narrated by: DJ Holte
- Length: 16 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 1,239
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Performance4.5 out of 5 stars 1,009
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Story4.5 out of 5 stars 1,007
In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that listeners with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic.
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5 out of 5 stars
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Good insight, even for experienced traders
- By josh on 09-27-16
By: Jack D. Schwager
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The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,197
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Performance4.5 out of 5 stars 1,015
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Story4.5 out of 5 stars 1,006
Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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1 out of 5 stars
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Couldn't finish it
- By Paul on 08-04-18
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- By: Jake Thompson
- Narrated by: Alan Caudle
- Length: 1 hr and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 1,301
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Performance4.5 out of 5 stars 1,069
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Story4.5 out of 5 stars 1,060
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
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what the heck was this?
- By Gladys Torres on 10-20-16
By: Jake Thompson