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弱者のポジショニング戦略
- スモールビジネス起業家のためのポジショニング・ブランディング術
- Narrated by: アポロ
- Length: 3 hrs and 43 mins
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弱者のポジショニング戦略
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Publisher's summary
差別化が必須と言われる時代に、「選ばれる存在」になるために必要なポジショニング。
ファンを生み出し長期的にビジネスを安定させるために重要なブランディング。
その両輪が揃わなければ、これからの時代ビジネスで生き残っていくのは難しいです。
コモディティ化が進む現代社会で、後発参入の弱者が生き残るためにはどうすればいいか？
そのエッセンスを凝縮したのが本書「弱者のポジショニング戦略」です。
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