If you know something about Big Data, this is the next book to read. The authors are knowledgeable and engrossed in technology and convey well how we're entering an age of personalized technology (e.g., your phone knows when you're home and reminds you of your tasks). I would skip the last chapter, which is fanciful thinking from the authors of what they expect to see in the year 2038.
My reviews are always pending.
This is a require text for anyone that is in retail. Its highly educational and very informative. Beside explaining the modern retail and dot com business, the authors go into detail on how Sears got started with their catalog business. They became the forefathers in retail by starting in the late 1800's and how they are failing in our present time, but yet almost all retailers starts with the basic principle that Sears established. It starts with the old and ends with the new. Pretty good overall history on how the consumers became a brand for all retailers.