This book provided the best "how-to" guide to starting the podcast you have wanted to start. John walks you through the process from concept to technology to publishing it on iTunes. He provides resources, guides, communities and tells you how he has successfully launched his podcast. If you busy this book, you also get the amazing video tutorials which are certainly worth the price of the book if not more.
Your First 1000 Copies guides you through the process of developing your fan base. Tim emphasizes the importance of creating an email list. Its okay to manage your marketing and launch through social media but you want to hook people and get them on to an email list. Check this book out if you want to extend your reach and provide more value from your book.